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Blog Articles
MARKETING
Exploring the Sheridan Baker Thesis Machine?
Edwin Choi, February 4, 2024
In the world of academic writing, the thesis statement stands as the cornerstone of a well-structured essay.
MARKETING
The Ultimate How to Guide for Meta Retargeting for E-Commerce (Step by Step Instructions)
Edwin Choi, November 17, 2023
Remarketing on Facebook allows CPG companies to re-engage with users who have interacted with...
BUSINESS ADVICE
Top 10 Hard Things that Great Media Buyers Do During Holiday Campaigns
Edwin Choi, October 27, 2023
In the world of direct-to-consumer (D2C) marketing, there are no "secrets" - just good habits...
BUSINESS ADVICE
Seven Essential Google Sheets/Microsoft Excel Formulas for Direct to Consumer companies
Edwin Choi, October 25, 2023
Data is the lifeblood of any D2C marketing program. It informs decisions, guides strategies, and..
MARKETING
Mastering E-commerce Promotions with Google Analytics 4 data: The Ultimate Guide for Digital Marketers
Edwin Choi, July 18, 2023
In e-commerce, promotions (or offering sales and discounts) can be a game-changer...
SEARCH ENGINE OPTIMIZATION
Yandex SEO Algorithm Leak: Insight & Analysis
Edwin Choi, January 30, 2023
This will be updated as we parse through this for insights and action items.
MARKETING
Complete Link Tracking Guide for Digital Marketers
Edwin Choi, October 02, 2020
Link tracking is one of the most powerful assets when it comes to digital marketing.
BUSINESS ADVICE
What the Coronavirus (Covid-19) Means for Businesses: Digital Marketing Trends and Tips for Sales Growth
Edwin Choi, May 28, 2020
We are living in an unprecedented time. Coronavirus (COVID-19) is a pandemic that we have not seen...
ECOMMERCE
How to Optimize Your Ecommerce Website for Mobile Devices
Edwin Choi, November 04, 2019
Your e-commerce business is starting off and you are probably generating some monthly sales.
SEARCH ENGINE OPTIMIZATION
How to Create Backlinks in a Day: SEO Guide
Edwin Choi, October 28, 2019
What do you know about backlinks?
You always see the word “backlinks” when it comes to SEO.
MARKETING
Top 7 Free Chrome Extensions for Digital Marketers
Edwin Choi, November 04, 2019
Even Picasso needs the right tools to create art! Do you have the right tools to set yourself...
MARKETING
In-House Marketing vs Agency: Choose Your Marketing Career
Edwin Choi, October 07, 2019
When scrolling through job postings, you’ll see job positions for both companies and agencies.
MARKETING
7 Things I Wish Someone Taught Me in My Introduction to Marketing: Marketing Fundamentals
Edwin Choi, July 08, 2019
$103 billion dollars. That’s a big number. And it’s also how much advertisers across the...
MARKETING
How to Advertise on YouTube with Our Complete Guide to YouTube Ads
Edwin Choi, June 24, 2019
YouTube is the second largest search engine. If you’re not advertising on YouTube then you..
MARKETING
Conquer Your Digital Marketing Interview: Let’s Start Your Career in Digital Marketing
Edwin Choi, June 03, 2019
You just opened your email and saw a message from the DREAM company you want.
MARKETING
An Intensive Step by Step Guide to Facebook Remarketing
Edwin Choi, January 10, 2019
You recently launched your Shopify site. You spent all night working on it. Fueled by coffee...
MARKETING
How to Make Profitable Gmail Ads in 2019
Edwin Choi, August 16, 2018
Ding! You’ve got mail. As you fire up your inbox, your heart is racing with excitement.
MARKETING
The World’s Best Guide to Writing Google AdWords Ads (With Examples)
Edwin Choi, July 26, 2018
You are preparing for the biggest meeting of your life. Your boss is demanding ad copy.
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