Introduction: In the fast-evolving digital marketplace, Consumer Packaged Goods (CPG) companies face unique challenges. With products that often require repeated purchases and rely on brand loyalty, the CPG sector’s success hinges on effectively reaching and engaging consumers. As we step into an era where online shopping is not just a convenience but a necessity, the […]

In the world of direct-to-consumer (D2C) marketing, there are no “secrets” – just good habits and doing the hard things over and over. This guide is crafted to provide deep insights, tactics, and actionable strategies, detailed enough for even a novice to understand and implement. Let’s dive into the top 10 strategies that you can […]

Data is the lifeblood of any D2C marketing program. It informs decisions, guides strategies, and provides measurable feedback on performance. However, managing this data efficiently can be a challenge. Thankfully, tools like Google Sheets and Excel are at our disposal, offering powerful functions that can significantly enhance productivity. Let’s dive deep into some of these […]

Introduction In e-commerce, promotions (or offering sales and discounts) can be a game-changer and a key pillar of your annual strategy. They have the potential to significantly boost sales, attract new customers, and enhance brand loyalty. However, without a clear, data-driven e-commerce promotion strategy, they can also become a resource drain or destroy your margins […]

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