5 Visual Elements Every Food Site Needs to Convert Visitors
The five visual elements every food and beverage website needs to convert visitors: color, photography, video, icons, and interactive design.
Website Tips Food & Beverage Industry CRO
Content Strategist
Cathleen Jimenez
Content strategist at Jetfuel. Covers SEO, content marketing, and brand storytelling.
Articles by Cathleen Jimenez
Shopper Marketing Tactics for 2026: How to Turn Shoppers Into Buyers
The shopper marketing tactics that turn browsers into buyers in 2026: shopper vs customer, retail media networks, and where to spend for repeat purchases.
Digital Marketing CPG
Master Offline Marketing Channels for Food & Beverage
Offline marketing still moves product for food and beverage brands in 2026. In-store sampling, retail, TV, radio, direct mail, and how to measure each.
Business advice Digital Marketing Food & Beverage Industry
How to Produce Short-Form Videos for Food and Beverage Brands: The 2026 Step-by-Step Guide
A step-by-step 2026 playbook for producing short-form videos for food and beverage brands: finding your niche, scripting, recording, and editing that converts.
Content Marketing
TikTok Ads for CPG Brands: The 2026 Guide
How CPG and food and beverage brands should run TikTok ads in 2026. Campaign structure, Spark Ads, TikTok Shop, attribution, and benchmarks from Triple Whale data.
Paid Social Food & Beverage Industry Digital Marketing
Hybrid Marketing Channels for Food and Beverage Brands: The 2026 Guide
How food and beverage brands blend digital and physical marketing in 2026 -- AR, location-based targeting, gamification, and in-store digital activations.
Business advice Digital Marketing Food & Beverage Industry
Meta Ads Algorithm Changes 2024-2026: What Every Marketing Leader Needs to Know
How Meta's algorithm changed from 2024 to Andromeda 2026, the spam comments performance issue, and how to restructure your campaigns for today's delivery model.
Facebook Facebook Marketing
How to Scale Google Ads and Microsoft Ads for Ecommerce: The 2026 Playbook
Scale Google and Microsoft Ads for ecommerce: Performance Max, Smart Bidding, audience strategy, and cross-platform tactics for 2026.
Pay Per Click Bing Ads Google Ads
In-House vs. Agency Marketing in 2026: How to Make the Right Call
Agency or in-house? Most DTC brands under $10M get better results with an agency. Here is the 2026 cost breakdown and how to decide.
Business advice Digital Marketing
The 5-Step Retail Marketing Guide Every CPG Brand Needs in 2026
A practical 5-step retail marketing framework for CPG brands: funnel-stage content, competitor analysis, Instacart advertising, and data-driven paid media campaigns that drive measurable sales lift.
Digital Marketing Food & Beverage Industry
Meta Algorithm Changes 2026: What Andromeda Did and How to Adapt Your Ads
Project Andromeda replaced audience targeting with creative targeting. The playbook: no lookalikes, ASC primary, fix signal quality, manage spam comments.
Facebook Facebook Marketing
Website Design Tips for the Food Industry: #1 Navigation (2026 Guide)
The 2026 guide to website navigation for food and beverage e-commerce brands. 7 menu types, real examples from Chomps and Tate's, and tips to cut bounce rate and improve conversions.
How to Get Your Brand Mentioned by ChatGPT, Gemini, and Perplexity (2026 Guide)
How each platform sources answers, the 9 signals that get you cited, and how to check if you already are. With a platform-by-platform sourcing table.
Advanced SEO Techniques SEO Brand development
How to Create Short-Form Videos for Food and Beverage Brands in 2026
Learn how to create short-form videos for food and beverage brands that stop the scroll in 2026. Hooks, CTAs, the 3Es framework, and UGC strategy explained.
Content Marketing
Ecommerce Platform Picker: Find Your Best Fit in 90 Seconds
Take our 90-second quiz to find whether Shopify, WooCommerce, or BigCommerce fits your brand. Instant recommendation plus a 3-year cost estimate.
Business advice CRO
Shopify Plus vs BigCommerce Enterprise vs Magento 2026: Which Enterprise Platform Wins?
Enterprise ecommerce platform comparison 2026. Shopify Plus vs BigCommerce Enterprise vs Magento on pricing, B2B features, TCO, and site performance.
Business advice CRO
How to Optimize Short-Form Video Content in 2026: Platform Specs, Hooks, and Algorithm Notes
Short-form video optimization guide for 2026. Platform specs, hook frameworks, and algorithm notes for TikTok, Instagram Reels, and YouTube Shorts.
Content Marketing
Short-Form Video Metrics That Actually Matter in 2026
Short-form video metrics that matter in 2026: thumbstop, completion rate, hold rate, and how to connect views to revenue across TikTok, Reels, and Shorts.
Content Marketing
How to Find Low-Competition Keywords in 2026: A 6-Step SEO Guide
6-step guide to low-competition keyword research in 2026. Covers agency keyword workflow, KD tool comparison, AI query mining, and search intent analysis.
SEO
How to Create Meta Lookalike Audiences in 2026 (And When to Use Them)
Our hands-on guide to creating Meta lookalike audiences in 2026: best source audiences, percentage guide, and when they still outperform Advantage+ Shopping.
Facebook Marketing
The Top 8 Facebook Retargeting Mistakes and How to Fix Them in 2026
These 8 Meta retargeting mistakes silently drain your ad budget. From spam comment management to audience segmentation, here's exactly how to fix each one.
Facebook Marketing Remarketing
How to Set Up Bing Webmaster Tools for Your Site: The Complete 2026 Guide
How to set up Bing Webmaster Tools, submit your sitemap, and use IndexNow for instant indexing. In 2026, Bing visibility feeds ChatGPT Search results.
SEO
How Food & Beverage Brands Should Use Facebook Retargeting in 2026
Retargeting playbook for F&B brands on Meta. Audience segmentation, dynamic ads, Andromeda update impact, and budget allocation for 2026.
Facebook Facebook Marketing Food & Beverage Industry Meta Retargeting
Inside Jetfuel HQ: How We Built an AI Control Panel for an Agency
Jetfuel HQ is our internal AI control panel that connects Slack, Gmail, ClickUp, and live ad accounts to Claude. Here's how we built it and what we learned.
Digital Marketing Business advice
PPC Management for Ecommerce: The 2026 Agency Playbook
Expert PPC management guide for ecommerce brands in 2026. Covers PMAX optimization, value-based bidding, account structure, and real benchmarks from managing 30+ accounts.
Pay Per Click Digital Marketing
Google Ads vs. Microsoft Ads for Ecommerce: The 2026 Strategy Guide
How DTC ecommerce brands should run Google and Microsoft Ads together in 2026 — benchmarks, PMAX strategy, budget allocation, and attribution setup.
Pay Per Click Google Ads
TikTok Marketing Strategy for Ecommerce Brands: The Complete 2026 Guide
Build a TikTok marketing strategy that drives real ecommerce revenue in 2026. Covers ads, TikTok Shop, creator partnerships, attribution, and the first 30 days.
Paid Social Digital Marketing
Food & Beverage Ecommerce Strategy: The Complete 2026 Guide for DTC Brands
The 2026 guide to food and beverage ecommerce: paid media playbook, unit economics, channel mix strategy, and trends reshaping DTC food brands.
Business advice Digital Marketing Food & Beverage Industry
How to Build a Search Everywhere Optimization Strategy
A step-by-step framework for Search Everywhere Optimization. Includes platform-by-platform playbook, 90-day roadmap, and measurement KPIs for multi-surface visibility in 2026.
Why AI Brand Recommendations Are Inconsistent and What eCommerce Brands Should Do
AI brand recommendations are inconsistent across AI search tools. Here’s why volatility happens and how eCommerce brands can increase inclusion probability.
Advanced SEO Techniques
Boost Your Business with Expert PPC Management Strategies
Discover expert PPC management strategies to optimize your ad campaigns, maximize your return on investment, and drive measurable business growth.
Small Business Marketing Services That Deliver Instant ROI
Discover the best small business marketing services for startups that deliver an instant ROI so you can grow your company without wasting your budget.
10 Quick SEO Wins to Boost Your Brand Today
Boost your brand's online visibility with 10 quick search engine optimization wins you can implement today for immediate results.
Advanced SEO Techniques
AI Marketing Without the Creep Factor: Personalization That Converts (and Builds Trust)
Learn how ethical AI marketing drives conversions and customer trust. Explore six personalization strategies that boost ecommerce results responsibly.
The Invisible SERP: Why You're Losing Traffic to AI-And How to Win It Back
You're not just losing traffic to competitors-you’re losing it to AI. Learn GEO strategies to keep your brand visible in ChatGPT, Gemini, and Perplexity.
Advanced SEO Techniques SEO
Is Your E-Commerce Marketing Strategy Broken? 7 Warning Signs You Can’t Ignore
Struggling with sales or traffic? Discover 7 warning signs your e-commerce marketing strategy is broken—and how to fix it before it hurts your growth.
AI vs. Human Marketers: Who Wins the Future of Marketing?
AI is faster, humans are smarter — so who should run your next campaign? See how brands are using AI to boost results (and where humans still dominate).
Business advice Digital Marketing
Personalization in Email Marketing for Food and Beverage Brands
Explore how personalized email marketing enhances customer engagement and loyalty for food and beverage brands, driving impressive ROI and conversions.
Email Marketing
Cracking the Code: Clickbait vs. Genuine Value in Food Ecommerce
Can food e-commerce brands balance clickbait and genuine value? Discover ethical strategies to craft engaging headlines that build trust and drive results!
Content Marketing Food & Beverage Industry
Key Finance Metrics to Track in 2025 to Boost Your Bottom Line
Learn which finance metrics matter most in e-commerce for 2025, and how mastering them builds long-term success for businesses.
Business advice Digital Marketing
Master Online Marketing Channels for Food & Beverage
Marketing channels are paths that connect a business with its customers. Explore online channels like social media, SEO and e-com platforms for your food brand.
Business advice Online marketing Paid Social Digital Marketing Food & Beverage Industry
How to Design Food Product Pages that Sell
Learn how to create effective product pages that connect with customers emotionally, build trust, and increase conversions in the food industry.
Website Tips Food & Beverage Industry CRO
Can TikTok Really Boost Your Marketing Strategy?
Unlock TikTok success! Discover how to engage Gen Z, ride viral trends, and build a powerful brand presence with our ultimate marketing guide.
Brand development Paid Social Digital Marketing
How to Build a Killer Demand Model in Food & Bev E-Commerce
For food and beverage companies, nailing demand modeling will ensure they handle the ups & downs of market trends, stay competitive, and keep business thriving.
Paid Social Digital Marketing
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