Content Strategist

Cathleen Jimenez

Content strategist at Jetfuel. Covers SEO, content marketing, and brand storytelling.

Articles by Cathleen Jimenez

The 5-Step Retail Marketing Guide Every CPG Brand Needs in 2026

The 5-Step Retail Marketing Guide Every CPG Brand Needs in 2026

A practical 5-step retail marketing framework for CPG brands: funnel-stage content, competitor analysis, Instacart advertising, and data-driven paid media campaigns that drive measurable sales lift.

Digital Marketing Food & Beverage Industry
Meta Algorithm Changes 2026: What Andromeda Did and How to Adapt Your Ads

Meta Algorithm Changes 2026: What Andromeda Did and How to Adapt Your Ads

Project Andromeda replaced audience targeting with creative targeting. The playbook: no lookalikes, ASC primary, fix signal quality, manage spam comments.

Facebook Facebook Marketing
Website Design Tips for the Food Industry: #1 Navigation (2026 Guide)

Website Design Tips for the Food Industry: #1 Navigation (2026 Guide)

The 2026 guide to website navigation for food and beverage e-commerce brands. 7 menu types, real examples from Chomps and Tate's, and tips to cut bounce rate and improve conversions.

How to Get Your Brand Mentioned by ChatGPT, Gemini, and Perplexity (2026 Guide)

How to Get Your Brand Mentioned by ChatGPT, Gemini, and Perplexity (2026 Guide)

How each platform sources answers, the 9 signals that get you cited, and how to check if you already are. With a platform-by-platform sourcing table.

Advanced SEO Techniques SEO Brand development
How to Create Short-Form Videos for Food and Beverage Brands in 2026

How to Create Short-Form Videos for Food and Beverage Brands in 2026

Learn how to create short-form videos for food and beverage brands that stop the scroll in 2026. Hooks, CTAs, the 3Es framework, and UGC strategy explained.

Content Marketing
Ecommerce Platform Picker: Find Your Best Fit in 90 Seconds

Ecommerce Platform Picker: Find Your Best Fit in 90 Seconds

Take our 90-second quiz to find whether Shopify, WooCommerce, or BigCommerce fits your brand. Instant recommendation plus a 3-year cost estimate.

Business advice CRO
Shopify Plus vs BigCommerce Enterprise vs Magento 2026: Which Enterprise Platform Wins?

Shopify Plus vs BigCommerce Enterprise vs Magento 2026: Which Enterprise Platform Wins?

Enterprise ecommerce platform comparison 2026. Shopify Plus vs BigCommerce Enterprise vs Magento on pricing, B2B features, TCO, and site performance.

Business advice CRO
How to Optimize Short-Form Video Content in 2026: Platform Specs, Hooks, and Algorithm Notes

How to Optimize Short-Form Video Content in 2026: Platform Specs, Hooks, and Algorithm Notes

Short-form video optimization guide for 2026. Platform specs, hook frameworks, and algorithm notes for TikTok, Instagram Reels, and YouTube Shorts.

Content Marketing
Short-Form Video Metrics That Actually Matter in 2026

Short-Form Video Metrics That Actually Matter in 2026

Short-form video metrics that matter in 2026: thumbstop, completion rate, hold rate, and how to connect views to revenue across TikTok, Reels, and Shorts.

Content Marketing
How to Find Low-Competition Keywords in 2026: A 6-Step SEO Guide

How to Find Low-Competition Keywords in 2026: A 6-Step SEO Guide

6-step guide to low-competition keyword research in 2026. Covers agency keyword workflow, KD tool comparison, AI query mining, and search intent analysis.

SEO
How to Create Meta Lookalike Audiences in 2026 (And When to Use Them)

How to Create Meta Lookalike Audiences in 2026 (And When to Use Them)

Our hands-on guide to creating Meta lookalike audiences in 2026: best source audiences, percentage guide, and when they still outperform Advantage+ Shopping.

Facebook Marketing
The Top 8 Facebook Retargeting Mistakes and How to Fix Them in 2026

The Top 8 Facebook Retargeting Mistakes and How to Fix Them in 2026

These 8 Meta retargeting mistakes silently drain your ad budget. From spam comment management to audience segmentation, here's exactly how to fix each one.

Facebook Marketing Remarketing
How to Set Up Bing Webmaster Tools for Your Site: The Complete 2026 Guide

How to Set Up Bing Webmaster Tools for Your Site: The Complete 2026 Guide

How to set up Bing Webmaster Tools, submit your sitemap, and use IndexNow for instant indexing. In 2026, Bing visibility feeds ChatGPT Search results.

SEO
How Food & Beverage Brands Should Use Facebook Retargeting in 2026

How Food & Beverage Brands Should Use Facebook Retargeting in 2026

Retargeting playbook for F&B brands on Meta. Audience segmentation, dynamic ads, Andromeda update impact, and budget allocation for 2026.

Facebook Facebook Marketing Food & Beverage Industry Meta Retargeting
Inside Jetfuel HQ: How We Built an AI Control Panel for an Agency

Inside Jetfuel HQ: How We Built an AI Control Panel for an Agency

Jetfuel HQ is our internal AI control panel that connects Slack, Gmail, ClickUp, and live ad accounts to Claude. Here's how we built it and what we learned.

Digital Marketing Business advice
PPC Management for Ecommerce: The 2026 Agency Playbook

PPC Management for Ecommerce: The 2026 Agency Playbook

Expert PPC management guide for ecommerce brands in 2026. Covers PMAX optimization, value-based bidding, account structure, and real benchmarks from managing 30+ accounts.

Pay Per Click Digital Marketing
Google Ads vs. Microsoft Ads for Ecommerce: The 2026 Strategy Guide

Google Ads vs. Microsoft Ads for Ecommerce: The 2026 Strategy Guide

How DTC ecommerce brands should run Google and Microsoft Ads together in 2026 — benchmarks, PMAX strategy, budget allocation, and attribution setup.

Pay Per Click Google Ads
TikTok Marketing Strategy for Ecommerce Brands: The Complete 2026 Guide

TikTok Marketing Strategy for Ecommerce Brands: The Complete 2026 Guide

Build a TikTok marketing strategy that drives real ecommerce revenue in 2026. Covers ads, TikTok Shop, creator partnerships, attribution, and the first 30 days.

Paid Social Digital Marketing
How to Build a Search Everywhere Optimization Strategy

How to Build a Search Everywhere Optimization Strategy

A step-by-step framework for Search Everywhere Optimization. Includes platform-by-platform playbook, 90-day roadmap, and measurement KPIs for multi-surface visibility in 2026.

Food & Beverage Ecommerce Strategy: The Complete 2026 Guide for DTC Brands

Food & Beverage Ecommerce Strategy: The Complete 2026 Guide for DTC Brands

The 2026 guide to food and beverage ecommerce: paid media playbook, unit economics, channel mix strategy, and trends reshaping DTC food brands.

Business advice Digital Marketing Food & Beverage Industry
Why AI Brand Recommendations Are Inconsistent and What eCommerce Brands Should Do

Why AI Brand Recommendations Are Inconsistent and What eCommerce Brands Should Do

AI brand recommendations are inconsistent across AI search tools. Here’s why volatility happens and how eCommerce brands can increase inclusion probability.

Advanced SEO Techniques
Boost Your Business with Expert PPC Management Strategies

Boost Your Business with Expert PPC Management Strategies

Discover expert PPC management strategies to optimize your ad campaigns, maximize your return on investment, and drive measurable business growth.

Small Business Marketing Services That Deliver Instant ROI

Small Business Marketing Services That Deliver Instant ROI

Discover the best small business marketing services for startups that deliver an instant ROI so you can grow your company without wasting your budget.

10 Quick SEO Wins to Boost Your Brand Today

10 Quick SEO Wins to Boost Your Brand Today

Boost your brand's online visibility with 10 quick search engine optimization wins you can implement today for immediate results.

Advanced SEO Techniques
AI Marketing Without the Creep Factor: Personalization That Converts (and Builds Trust)

AI Marketing Without the Creep Factor: Personalization That Converts (and Builds Trust)

Learn how ethical AI marketing drives conversions and customer trust. Explore six personalization strategies that boost ecommerce results responsibly.

The Invisible SERP: Why You're Losing Traffic to AI-And How to Win It Back

The Invisible SERP: Why You're Losing Traffic to AI-And How to Win It Back

You're not just losing traffic to competitors-you’re losing it to AI. Learn GEO strategies to keep your brand visible in ChatGPT, Gemini, and Perplexity.

Advanced SEO Techniques SEO
Is Your E-Commerce Marketing Strategy Broken? 7 Warning Signs You Can’t Ignore

Is Your E-Commerce Marketing Strategy Broken? 7 Warning Signs You Can’t Ignore

Struggling with sales or traffic? Discover 7 warning signs your e-commerce marketing strategy is broken—and how to fix it before it hurts your growth.

AI vs. Human Marketers: Who Wins the Future of Marketing?

AI vs. Human Marketers: Who Wins the Future of Marketing?

AI is faster, humans are smarter — so who should run your next campaign? See how brands are using AI to boost results (and where humans still dominate).

Business advice Digital Marketing
Personalization in Email Marketing for Food and Beverage Brands

Personalization in Email Marketing for Food and Beverage Brands

Explore how personalized email marketing enhances customer engagement and loyalty for food and beverage brands, driving impressive ROI and conversions.

Email Marketing
Stop Losing Customers: The Shopper Marketing Tactics You Need Today

Stop Losing Customers: The Shopper Marketing Tactics You Need Today

Unlock CPG sales with shopper marketing strategies that convert. Learn how top brands engage buyers at every touchpoint and stop churn before it starts.

Digital Marketing CPG
Cracking the Code: Clickbait vs. Genuine Value in Food Ecommerce

Cracking the Code: Clickbait vs. Genuine Value in Food Ecommerce

Can food e-commerce brands balance clickbait and genuine value? Discover ethical strategies to craft engaging headlines that build trust and drive results!

Content Marketing Food & Beverage Industry
Key Finance Metrics to Track in 2025 to Boost Your Bottom Line

Key Finance Metrics to Track in 2025 to Boost Your Bottom Line

Learn which finance metrics matter most in e-commerce for 2025, and how mastering them builds long-term success for businesses.

Business advice Digital Marketing
Master Hybrid Marketing Channels for Food & Beverage

Master Hybrid Marketing Channels for Food & Beverage

Find out how food brands merge digital and traditional marketing—think AR billboards, gamified ads, and mobile tech—for maximum audience reach.

Business advice Digital Marketing Food & Beverage Industry
Master Offline Marketing Channels for Food & Beverage

Master Offline Marketing Channels for Food & Beverage

Explore how offline marketing channels like TV, radio, in-store sampling, pop-up events, direct mail and others can boost your food brand’s visibility.

Business advice Digital Marketing Food & Beverage Industry
Master Online Marketing Channels for Food & Beverage

Master Online Marketing Channels for Food & Beverage

Marketing channels are paths that connect a business with its customers. Explore online channels like social media, SEO and e-com platforms for your food brand.

Business advice Online marketing Paid Social Digital Marketing Food & Beverage Industry
How to Scale Google & Bing Ads Like an E-Commerce Expert

How to Scale Google & Bing Ads Like an E-Commerce Expert

We are exploring the advanced strategies used by the top 1% of PPC professionals on Google Ads and Bing Ads to drive e-commerce success.

Pay Per Click Bing Ads Google Ads
Meta's 2024 Algorithm Change: Key Strategies Every Marketing Leader Must Know

Meta's 2024 Algorithm Change: Key Strategies Every Marketing Leader Must Know

Revealing how to adapt to Meta's 2024 algorithm updates with 7 key strategies for optimizing ad performance, targeting high-value audiences& measuring success

Facebook Facebook Marketing
How to Design Food Product Pages that Sell

How to Design Food Product Pages that Sell

Learn how to create effective product pages that connect with customers emotionally, build trust, and increase conversions in the food industry.

Website Tips Food & Beverage Industry CRO
Create Engaging Short-Form Videos for Food & Bev E-Commerce - Part 2

Create Engaging Short-Form Videos for Food & Bev E-Commerce - Part 2

Master short-form video creation for the food & beverage industry. Get tips on finding trends, scripting, recording, and editing to boost your brand's presence.

Website Tips
5 Visual Elements Every Food Site Needs to Convert Visitors

5 Visual Elements Every Food Site Needs to Convert Visitors

The visuals that effectively influence buying decisions: 1. Color schemes, 2. Photography, 3. Videos, 4. Graphics & Icons, 5. Interactive elements

Website Tips Food & Beverage Industry CRO
Can TikTok Really Boost Your Marketing Strategy?

Can TikTok Really Boost Your Marketing Strategy?

Unlock TikTok success! Discover how to engage Gen Z, ride viral trends, and build a powerful brand presence with our ultimate marketing guide.

Brand development Paid Social Digital Marketing
How to Build a Killer Demand Model in Food & Bev E-Commerce

How to Build a Killer Demand Model in Food & Bev E-Commerce

For food and beverage companies, nailing demand modeling will ensure they handle the ups & downs of market trends, stay competitive, and keep business thriving.

Paid Social Digital Marketing

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