Our Blog

By Daly Leung October 2nd, 2020

Complete Link Tracking Guide for Digital Marketers

Link Tracking Link tracking is one of the most powerful assets when it comes to digital marketing. However, many marketers that I have spoken with are not quite sure of the importance or are confused about the entire process. This thorough guide will explain the idea behind link tracking and how it works. What is…

By Daly Leung May 28th, 2020

What the Coronavirus (Covid-19) Means for Businesses: Digital Marketing Trends and Tips for Sales Growth

We are living in an unprecedented time.  Coronavirus (COVID-19) is a pandemic that we have not seen in recent memory, and it’s wreaking havoc.  How's the economy going to recover? Unemployment will approach numbers not seen since the Great Depression. More small businesses (as well as some large ones) are shutting their doors forever.  The…

A person in front of their computer thinking if digital marketing is the right career for her.
By Daly Leung December 5th, 2019

Is a Digital Marketing Career Right for Me?

Digital marketing is in high demand recently. Companies began to emphasize the importance of social strategies and digital advertising in their overall marketing strategy. This results in a larger budget for their marketing department, increase salary and better employment opportunities for potential digital marketers.  Are you uncertain of digital marketing as the right career for…

Chrome is the king of all web browsers. Other browsers like Safari, Internet Explorer, and Mozilla is going into the trash.
By Daly Leung November 4th, 2019

Top 7 Free Chrome Extensions for Digital Marketers

Even Picasso needs the right tools to create art!Do you have the right tools to set yourself up for success in digital marketing? It doesn’t matter if you are the best digital marketer in the world or a completely new digital marketer, your tools are what makes or breaks your success. When you aren’t using…

Two superheroes representing branded and the other one representing non-branded fighting.
By Daly Leung November 4th, 2019

Branded vs. Non-Branded: Why You Should Use Branded Search Campaigns

If you have any experience in building ad campaigns on Adwords, you probably know the importance of having a great campaign structure. Most digital marketers dive heavily into their non-branded campaigns and generate a decent return on ad spend (ROAS). That’s great! But they are missing out on tons of conversions when they neglect this…

A rockstar artist looking at his phone with money signs on his eyes thinking that mobile rocks.
By Daly Leung November 4th, 2019

How to Optimize Your Ecommerce Website for Mobile Devices

Your e-commerce business is starting off and you are probably generating some monthly sales. Good job, you are beginning your journey in e-commerce! But you have the potential to generate even more sales. The key is mobile users. Companies like Google have reported that mobile device searches outpaced desktop searches.  See more profit by taking…

SEO bible with backlinks coming out of the book.
By Daly Leung October 28th, 2019

How to Create Backlinks in a Day: SEO Guide

What do you know about backlinks? You always see the word “backlinks” when it comes to SEO. Every SEO guide created stresses the importance of backlinks. And if you practice SEO for any time, it is common knowledge that backlinks will boost your page ranking on Google. Backlinks are vital to any SEO strategy. If…

A person deciding to work in-house or agency.
By Daly Leung October 7th, 2019

In-House Marketing vs Agency: Choose Your Marketing Career

When scrolling through job postings, you’ll see job positions for both companies and agencies. You might think: “I don’t have a preference and a job is a job. It doesn’t matter which company accepts me as long as I work hard, I will succeed.”  But that logic isn’t entirely accurate. There is a huge difference…

A teacher pointing to "Tips for a beginner in marketing" on a blackboard.
By Daly Leung July 8th, 2019

7 Things I Wish Someone Taught Me in My Introduction to Marketing: Marketing Fundamentals

$103 billion dollars. That’s a big number. And it’s also how much advertisers across the United States are collectively on track to spend on digital marketing by the end of 2019, as predicted by Ironpaper. To better visualize this major growth, $57 billion was spent on digital advertising in 2014. Advertising spending almost doubled within…

Two people placing YouTube logo on a computer screen with money raining down.
By Daly Leung June 24th, 2019

How to Advertise on YouTube with Our Complete Guide to YouTube Ads

YouTube is the second largest search engine. If you’re not advertising on YouTube then you are potentially missing out on some serious conversions. Let's make some money with YouTube ads! YouTube is not just a platform to share and upload adorable puppy videos. It is the new generations form of television and you know how…

By Daly Leung June 3rd, 2019

Conquer Your Digital Marketing Interview: Let’s Start Your Career in Digital Marketing

You just opened your email and saw a message from the DREAM company you want. Congratulations! You have been invited to an interview. That’s exciting, but now what? Your excitement turns into fear because you don’t know how to impress your interviewers. Your dream job is waiting for you. Table Of Contents How to Make…

By Edwin Choi January 10th, 2019

An Intensive Step by Step Guide to Facebook Remarketing

You recently launched your Shopify site. You spent all night working on it. Fueled by coffee and determination, you pressed the green button and it’s now LIVE! Just launched Shopify site. However, you look at your sales dashboard. Your heart sinks into the floor. 0 sales. A big, fat goose egg.  People are flocking to…

By Edwin Choi August 16th, 2018

How to Make Profitable Gmail Ads in 2019

Updated: April 14, 2019 Ding! You’ve got mail. As you fire up your inbox, your heart is racing with excitement. “It’s my Coachella ticket delivery confirmation, I just know it!!!,” you scream to yourself. But wait. The headline reads... “Calling all marketers. The Answer to EVERY Gmail Ad Question You’ll Ever Have.” You've got mail.…

By Edwin Choi July 26th, 2018

The World’s Best Guide to Writing Google AdWords Ads (With Examples)

You are preparing for the biggest meeting of your life. Your boss is demanding ad copy. Not just any ad copy. It needs to amaze. Inspire. SELL! Suddenly, sweat drips down your face. You’re slamming your keyboard now, desperately searching for help online. You are suddenly feeling very small. Don’t worry. We got your back.…

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