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Exploring the Sheridan Baker Thesis Machine?

Edwin Choi, February 4, 2024

In the world of academic writing, the thesis statement stands as the cornerstone of a well-structured essay.

The Ultimate How to Guide for Meta Retargeting for E-Commerce


The Ultimate How to Guide for Meta Retargeting for E-Commerce (Step by Step Instructions)

Edwin Choi, November 17, 2023

Remarketing on Facebook allows CPG companies to re-engage with users who have interacted with...

holiday media buying strategies


Top 10 Hard Things that Great Media Buyers Do During Holiday Campaigns

Edwin Choi, October 27, 2023

In the world of direct-to-consumer (D2C) marketing, there are no "secrets" - just good habits...


Seven Essential Google Sheets/Microsoft Excel Formulas for Direct to Consumer companies

Edwin Choi, October 25, 2023

Data is the lifeblood of any D2C marketing program. It informs decisions, guides strategies, and..

Digital Marketing Photo by Mohamed Hassan form PxHere


Mastering E-commerce Promotions with Google Analytics 4 data: The Ultimate Guide for Digital Marketers

Edwin Choi, July 18, 2023

In e-commerce, promotions (or offering sales and discounts) can be a game-changer...



Yandex SEO Algorithm Leak: Insight & Analysis

Edwin Choi, January 30, 2023

This will be updated as we parse through this for insights and action items.


Complete Link Tracking Guide for Digital Marketers

Edwin Choi, October 02, 2020

Link tracking is one of the most powerful assets when it comes to digital marketing.


What the Coronavirus (Covid-19) Means for Businesses: Digital Marketing Trends and Tips for Sales Growth

Edwin Choi, May 28, 2020

We are living in an unprecedented time. Coronavirus (COVID-19) is a pandemic that we have not seen...


How to Optimize Your Ecommerce Website for Mobile Devices

Edwin Choi, November 04, 2019

Your e-commerce business is starting off and you are probably generating some monthly sales. 

SEO bible with backlinks coming out of the book.


How to Create Backlinks in a Day: SEO Guide

Edwin Choi, October 28, 2019

What do you know about backlinks?

You always see the word “backlinks” when it comes to SEO.

Chrome is the king of all web browsers. Other browsers like Safari, Internet Explorer, and Mozilla is going into the trash.

Top 7 Free Chrome Extensions for Digital Marketers

Edwin Choi, November 04, 2019

Even Picasso needs the right tools to create art! Do you have the right tools to set yourself...


In-House Marketing vs Agency: Choose Your Marketing Career

Edwin Choi, October 07, 2019

When scrolling through job postings, you’ll see job positions for both companies and agencies.


7 Things I Wish Someone Taught Me in My Introduction to Marketing: Marketing Fundamentals

Edwin Choi, July 08, 2019

$103 billion dollars. That’s a big number. And it’s also how much advertisers across the...

Two people placing YouTube logo on a computer screen with money raining down.


How to Advertise on YouTube with Our Complete Guide to YouTube Ads

Edwin Choi, June 24, 2019

YouTube is the second largest search engine. If you’re not advertising on YouTube then you..


Conquer Your Digital Marketing Interview: Let’s Start Your Career in Digital Marketing

Edwin Choi, June 03, 2019

You just opened your email and saw a message from the DREAM company you want.


An Intensive Step by Step Guide to Facebook Remarketing

Edwin Choi, January 10, 2019

You recently launched your Shopify site. You spent all night working on it. Fueled by coffee...


How to Make Profitable Gmail Ads in 2019

Edwin Choi, August 16, 2018

Ding! You’ve got mail. As you fire up your inbox, your heart is racing with excitement.


The World’s Best Guide to Writing Google AdWords Ads (With Examples)

Edwin Choi, July 26, 2018

You are preparing for the biggest meeting of your life. Your boss is demanding ad copy.

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