Digital marketing is in high demand recently. Companies began to emphasize the importance of social strategies and digital advertising in their overall marketing strategy. This results in a larger budget for their marketing department, increase salary and better employment opportunities for potential digital marketers.  Are you uncertain of digital marketing as the right career for…

Even Picasso needs the right tools to create art!Do you have the right tools to set yourself up for success in digital marketing? It doesn’t matter if you are the best digital marketer in the world or a completely new digital marketer, your tools are what makes or breaks your success. When you aren’t using…

If you have any experience in building ad campaigns on Adwords, you probably know the importance of having a great campaign structure. Most digital marketers dive heavily into their non-branded campaigns and generate a decent return on ad spend (ROAS). That’s great! But they are missing out on tons of conversions when they neglect this…

Your e-commerce business is starting off and you are probably generating some monthly sales. Good job, you are beginning your journey in e-commerce! But you have the potential to generate even more sales. The key is mobile users. Companies like Google have reported that mobile device searches outpaced desktop searches.  See more profit by taking…

What do you know about backlinks? You always see the word “backlinks” when it comes to SEO. Every SEO guide created stresses the importance of backlinks. And if you practice SEO for any time, it is common knowledge that backlinks will boost your page ranking on Google. Backlinks are vital to any SEO strategy. If…

When scrolling through job postings, you’ll see job positions for both companies and agencies. You might think: “I don’t have a preference and a job is a job. It doesn’t matter which company accepts me as long as I work hard, I will succeed.”  But that logic isn’t entirely accurate. There is a huge difference…

$103 billion dollars. That’s a big number. And it’s also how much advertisers across the United States are collectively on track to spend on digital marketing by the end of 2019, as predicted by Ironpaper. To better visualize this major growth, $57 billion was spent on digital advertising in 2014. Advertising spending almost doubled within…

YouTube is the second largest search engine. If you’re not advertising on YouTube then you are potentially missing out on some serious conversions. Let's make some money with YouTube ads! YouTube is not just a platform to share and upload adorable puppy videos. It is the new generations form of television and you know how…

You just opened your email and saw a message from the DREAM company you want. Congratulations! You have been invited to an interview. That’s exciting, but now what? Your excitement turns into fear because you don’t know how to impress your interviewers. Your dream job is waiting for you. Don’t worry - we have a…

You recently launched your Shopify site. You spent all night working on it. Fueled by coffee and determination, you pressed the green button and it’s now LIVE! Just launched Shopify site. However, you look at your sales dashboard. Your heart sinks into the floor. 0 sales. A big, fat goose egg.  People are flocking to…