Link Tracking in 2026: What Actually Works Link tracking is how digital marketers measure where website traffic comes from, which campaigns drive conversions, and where ad spend is actually working. The core tool is UTM parameters: short text snippets appended to URLs that tell analytics platforms like GA4 exactly which source, medium, and campaign sent […]
Author: Edwin Choi
Meta’s 2026 Algorithm Update: What Andromeda Changed and How to Adapt Your Ads
Meta’s Andromeda update changed how ads are targeted and delivered. Here’s what shifted in 2026, what it means for your campaigns, and the playbook we use to rebuild accounts under the new system.
AI vs. Human Marketers: Who Actually Wins in 2026?
The AI vs. human marketers debate is settled. AI won at scale and speed. Humans won at judgment and relationships. Here is how to wire them together so you are not leaving money on the table.
CPG Retail Marketing Strategy: The Complete 2026 Playbook
The complete 2026 CPG retail marketing playbook: retail media networks, matched-market incrementality testing, Instacart strategy, and how to drive in-store velocity with paid social.
Omnichannel Marketing Strategy for DTC Brands: The 2026 Playbook
Learn the omnichannel marketing strategy DTC and CPG brands use to retain customers at 89% vs 33%. Includes budget ladder, Klaviyo+Meta playbook, and MER attribution framework.
In-House vs Agency Marketing: The 2026 Decision Guide for DTC Brands
Should you build an in-house team or hire an agency in 2026? Real cost data, DTC-specific benchmarks, and a decision framework from a performance agency managing 50+ brands.