Meta’s Andromeda update changed how ads are targeted and delivered. Here’s what shifted in 2026, what it means for your campaigns, and the playbook we use to rebuild accounts under the new system.
Author: Edwin Choi
AI vs. Human Marketers: Who Actually Wins in 2026?
The AI vs. human marketers debate is settled. AI won at scale and speed. Humans won at judgment and relationships. Here is how to wire them together so you are not leaving money on the table.
CPG Retail Marketing Strategy: The Complete 2026 Playbook
The complete 2026 CPG retail marketing playbook: retail media networks, matched-market incrementality testing, Instacart strategy, and how to drive in-store velocity with paid social.
Omnichannel Marketing Strategy for DTC Brands: The 2026 Playbook
Learn the omnichannel marketing strategy DTC and CPG brands use to retain customers at 89% vs 33%. Includes budget ladder, Klaviyo+Meta playbook, and MER attribution framework.
In-House vs Agency Marketing: The 2026 Decision Guide for DTC Brands
Should you build an in-house team or hire an agency in 2026? Real cost data, DTC-specific benchmarks, and a decision framework from a performance agency managing 50+ brands.
Ecommerce Marketing Strategy: The Complete 2026 Guide
Build a profitable ecommerce marketing strategy in 2026. The 5-Channel Stack, budget allocation, attribution, and a 90-day launch playbook from Jetfuel Agency.