In the world of academic writing, the thesis statement stands as the cornerstone of a well-structured essay. It not only states the topic of your paper but also presents your position and outlines the arguments that will be discussed. Crafting a compelling thesis statement, however, is a task that many students and even seasoned writers […]

Table of Contents Overview Remarketing on Facebook allows CPG companies to re-engage with users who have interacted with their brand online but have not yet made a purchase. This strategy is not just about bombarding consumers with repetitive ads; it’s about understanding their needs, preferences, and online behaviors to present them with tailored, timely, and […]

In the world of direct-to-consumer (D2C) marketing, there are no “secrets” – just good habits and doing the hard things over and over. This guide is crafted to provide deep insights, tactics, and actionable strategies, detailed enough for even a novice to understand and implement. Let’s dive into the top 10 strategies that you can […]

Data is the lifeblood of any D2C marketing program. It informs decisions, guides strategies, and provides measurable feedback on performance. However, managing this data efficiently can be a challenge. Thankfully, tools like Google Sheets and Excel are at our disposal, offering powerful functions that can significantly enhance productivity. Let’s dive deep into some of these […]

Introduction In e-commerce, promotions (or offering sales and discounts) can be a game-changer and a key pillar of your annual strategy. They have the potential to significantly boost sales, attract new customers, and enhance brand loyalty. However, without a clear, data-driven e-commerce promotion strategy, they can also become a resource drain or destroy your margins […]

This will be updated as we parse through this for insights and action items. Contains human-readable representation of NFactor::TCodeGenInput message (defined in factors_metadata.proto) Group: [“Datetime”,“Domain”,“RapidClicks”,“RegHostStatic”,“RegDocStatic”,“Regex”,“LinkBM25”,“TextBM25”,“TextAndLinkBM25”,“BM25F”,“BestForm”,“UrlBM25”,“PositionLanguageModel”,“DBM25”,“AuxBM25”,“Annotation”,“Tocm”,“Bocm”,“CombinedAbs”,“SWBM25”,“QI”,“CombinedSequences”,“ExactGroups”,“QSegments”,“QueryWordSequencesTR”,“QueryWordSequencesLR”,“SynSetLocm”,“Xref”,“LegacyLR”,“LegacyTR”,“Dynamic”,“BCLM”,“LinkForms”,“TextForms”,“RegWordHost”,“Query”,“QueryTitleSnippetCTR”] Slice {Name: “web_production” Factor {Index: 0CppName: “FI_PAGE_RANK”Name: “PR”Wiki: “https://wiki.yandex-team.ru/jandekspoisk/kachestvopoiska/factordev/web/factors/PageRank”AntiSeoUpperBound: 1.0Tags: [TG_DOC, TG_LINK_GRAPH, TG_STATIC, TG_L2, TG_UNUSED]Description: “Page rank. Фактор ремапится.”Authors: “aavdonkin”Responsibles: “aavdonkin”} Factor {Index: 1CppName: “FI_TEXT_RELEV”Name: “TR”AntiSeoUpperBound: 0.95Group: “LegacyTR”Tags: [TG_DOC, TG_DOC_TEXT, […]