Facebook Ad Examples: 4 Ads Still Running (and Why They Work)
Four real Facebook ads still live in the Meta Ad Library, each a different format doing a different job, with a breakdown of why each one works.
Facebook Facebook Marketing
Scaling Meta Ads With UGC: What It Returns, and When to Stop
UGC video was the highest click-through format across our Meta accounts. How to scale it for cold prospecting, and where it stops working.
Facebook Facebook Marketing
Facebook Ad Creative Strategy: The Optimal Meta Media Mix for ROAS and Reach
The optimal Meta ad creative mix, from real spend across our accounts and an 83-brand study. What to run for ROAS versus reach.
Facebook Facebook Marketing
Is Your Agency Andromeda-Ready? A 2026 Meta Self-Audit for CPG Brands
Is your Meta agency still on a 2019 playbook? Grade it in ten minutes with this six-point Meta Andromeda readiness self-audit built for CPG brands.
CPG Facebook Marketing Paid Social
Meta Algorithm Changes 2026: What Andromeda Did and How to Adapt Your Ads
Project Andromeda replaced audience targeting with creative targeting. The playbook: no lookalikes, ASC primary, fix signal quality, manage spam comments.
Facebook Facebook Marketing
Meta Lookalike Audiences in 2026: We Mostly Stopped Building Them. Here Is When We Still Would.
We retired standalone lookalikes across our accounts and moved the seed logic into Advantage+. Here is where a manual lookalike still earns a slot in 2026.
Facebook Marketing
The Top 8 Facebook Retargeting Mistakes and How to Fix Them in 2026
These 8 Meta retargeting mistakes silently drain your ad budget. From spam comment management to audience segmentation, here's exactly how to fix each one.
Facebook Marketing Remarketing
How Food & Beverage Brands Should Use Facebook Retargeting in 2026
Why Facebook and Instagram advertising works for food and beverage brands: retargeting audiences, dynamic ads, Andromeda creative, and 2026 budget benchmarks.
Facebook Facebook Marketing Food & Beverage Industry Meta Retargeting
Meta Retargeting for Ecommerce: The Complete 2026 Strategy Guide
The definitive 2026 guide to Meta retargeting for ecommerce. Covers Andromeda changes, ASC vs manual retargeting, CAPI setup, and creative strategy from an agency managing millions in Meta spend.
Paid Social Facebook Marketing
Meta Ads Attribution Settings 2026: The Complete Guide
The default window, 1-day vs 7-day click, and what Meta removed on January 12, 2026. Plus the 30-day test we run against Shopify before locking a window.
Facebook Marketing Paid Social Digital Marketing
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