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Category: Paid Social

7 Facebook Retargeting Mistakes (2026 Fix)

Most Facebook retargeting campaigns waste budget on the same mistakes. Here are 7 fixes that actually move ROAS, updated for Meta’s 2026 changes.

Posted byEdwin ChoiMarch 26, 2026March 26, 2026Posted inFacebook Marketing, Meta Retargeting, Paid Social, RemarketingTags: facebook retargeting, meta ads, paid social, retargeting mistakesLeave a comment on 7 Facebook Retargeting Mistakes (2026 Fix)

Facebook Retargeting for Food & Beverage Brands

Learn how food and beverage brands use Facebook retargeting to recover abandoned carts, build repeat buyers, and lower CPA across the full funnel.

Posted byEdwin ChoiMarch 26, 2026March 26, 2026Posted inFacebook Marketing, Food & Beverage Industry, Meta Retargeting, Paid SocialTags: CPG, DTC, facebook retargeting, food and beverage, meta ads, retargetingLeave a comment on Facebook Retargeting for Food & Beverage Brands

Meta Ads Attribution Settings: 4 Windows Compared (2026)

We tested Meta’s 4 attribution windows across 20+ ad accounts. See which setting fits your campaign type, plus a free cheat sheet to get it right.

Posted byEdwin ChoiMarch 26, 2026March 26, 2026Posted inDigital Marketing, Facebook Marketing, Paid SocialTags: attribution, facebook ads, incrementality testing, meta ads, paid socialLeave a comment on Meta Ads Attribution Settings: 4 Windows Compared (2026)

How to Create Meta Lookalike Audiences (2026 Guide)

Learn how to create Meta lookalike audiences step by step. Covers source audiences, percentage sizing, Advantage+ comparisons, and 2026 best practices.

Posted byEdwin ChoiMarch 26, 2026March 26, 2026Posted inDigital Marketing, Facebook Marketing, Paid SocialTags: advantage plus, audience targeting, facebook ads, lookalike audiences, meta ads, paid socialLeave a comment on How to Create Meta Lookalike Audiences (2026 Guide)

How Health & Wellness Brands Can Navigate Meta’s 2026 Ad Restrictions

Meta’s 2026 health ad restrictions killed purchase optimization for wellness brands. We rebuilt a $400K/month account under Tier 1 restrictions. This is what works.

Posted byEdwin ChoiMarch 23, 2026March 25, 2026Posted inDigital Marketing, Paid SocialTags: ad restrictions, DTC, ecommerce, health and wellness, meta ads, paid social, ROAS, supplements

Master Online Marketing Channels for Food & Beverage

Online marketing channels for food and beverage industry

Marketing channels are paths that connect a business with its customers. Explore online channels like social media, SEO and e-com platforms for your food brand.

Posted byCathleen JimenezOctober 22, 2024January 15, 2025Posted inBusiness advice, Digital Marketing, Food & Beverage Industry, Online marketing, Paid SocialLeave a comment on Master Online Marketing Channels for Food & Beverage

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