Chomps Scaled Meta Spend 6x While Cutting New-Customer CAC 47%
Chomps needed to scale paid acquisition across Meta and Google without new-customer costs climbing with it.
The Goal
✔ Scale Meta Spend Without Losing Efficiency
✔ Lower New-Customer CAC
✔ Grow Sales Across Hero SKUs
The Solution
Stills That Carried Meta at Scale
We tested still images against UGC inside Advantage+. Stills won on new-customer CAC, and the stills campaign grew into the main prospecting engine. Our best single ad was a close-up of Original Beef on a red background.
SKU-Level Performance Max
We split Shopping into separate Performance Max campaigns for each hero product: Original Beef, Jalapeño Beef, the Trial Pack and the 24-packs. Each SKU got its own budget and bid target.
A Shared Creative Testing Calendar
We planned every creative test on a shared calendar with the Chomps team and sent paid clicks to a dedicated landing page, lp.chomps.com.
The Result
Meta sales campaigns started at about $15,000 a month. By the end of year one they ran above $92,000 a month, more than six times the starting budget.
New-customer CAC fell as spend grew. On Meta, CAC tracked through our offer codes dropped 47%, from $71.18 to $37.35, and monthly new customers grew from 347 to 2,276. On Google, new-customer CAC dropped 46%, from $41.45 to $22.51, while monthly new customers rose 152%, from 600 to 1,511.
“Working closely with jetfuel.agency for our paid media management has truly been incredible. Their strategic approach, attention to detail, and dedication have consistently driven impressive results. Thanks to their expertise, we've seen an increase in conversions and ROI across paid search and social. Their team's proactive communication and willingness to go above and beyond have made them invaluable partners.”
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