DeLille Cellars Tripled Summer Meta Revenue Year Over Year
DeLille Cellars wanted to grow online wine sales and fill its tasting room and DeLille En Ville as Meta spend grew.
The Goal
✔ Grow Direct-to-Consumer Wine Sales
✔ Fill Tasting Room and En Ville Reservations
✔ Scale Meta Without Losing Efficiency
The Solution
Campaigns Split by Business Line
DeLille sells wine online and books visits to its tasting room and DeLille En Ville through Tock. We gave the wine shop, the tasting room and En Ville their own Advantage+ campaigns on Meta. On Google, separate Performance Max campaigns drive Tock reservations in Seattle and Woodinville.
Relatable UGC and Event Creative
A POV "quick errand" video returned 10.8x on Meta. The Black Glass Challenge event carousel returned 6.0x. One creator video for En Ville booked 79 reservations at $18.42 each.
Budget Moved Toward Local Search
We shifted part of the Meta budget into Google Maps and Performance Max. We also cut informational search terms out of Performance Max, which brought its ROAS to 2.40.
The Result
Over the summer, Meta drove $24,665 in tracked purchase revenue on $6,778 in spend. The same months a year earlier drove $8,166 on $2,228.
Spend and revenue both roughly tripled. ROAS held at 3.64, against 3.67 a year earlier.
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