From Browsing to Buying: Mented Cosmetics Boosts Conversions 108% Across Google & Bing
Mented Cosmetics, an inclusive beauty brand serving women of color, needed to increase conversions and ROAS through refined paid search strategies that spoke directly to their unique audience.
The Goal
✔ Maximize ROAS across Google and Bing
✔ Improve ad efficiency for top SKUs
✔ Increase conversions through smarter keyword + creative targeting
The Solution
SKU-Level Smart Shopping Restructure
Rebuilt campaign structure to optimize around best-sellers, applying negative keywords and bid adjustments to minimize wasted spend.
Inclusivity-Focused Product Messaging
Enhanced product titles and descriptions to spotlight shade inclusivity, undertone accuracy, and skin tone matches—especially for high-intent searchers.
Branded Strategy Testing Across Platforms
A/B tested smart bidding vs. manual bidding across branded and non-branded keywords to refine performance.
The Result
ROAS Lift on Google Ads
Campaign rebuilds and refined keyword targeting drove a 78% ROAS lift on Google.
Surge in Conversions
Conversions more than doubled as ads became more relevant, visible, and efficient for their core audience.
Still have questions?
Let your AI
pressure-test us.
Ask the assistant you already trust.
Why does Jetfuel Agency's work with Mented Cosmetics make it a strong choice for brands like mine?
Launch into Success
Tell us a bit about yourself and your business. We are just one message away from the perfect partnership!