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CASE STUDY

Hampton Water is a rosé brand, created by Jesse and Jon Bon Jovi, that combines classic French wine flavors with the energy and aesthetic of the Hamptons.

30%

Decrease in CPM

80%

Increase in CTR

The Goal

Create a content strategy to drive more impressions and higher site traffic to niche persona audiences in key DMAs in the United States.

The Solution

Hampton Water’s priority demographics are in some of the largest DMAs in the country. jetfuel.agency’s mission: find ways to cut through the noise with a strong content strategy to efficiently reach target audiences.

Strategically Building Brand Awareness on Meta

jetfuel.agency started by narrowing the audiences down to reach the most niche personas possible. Multiple personas were tested simultaneously within narrow parameters. This helped ensure that all messaging was tailored to the specific buying interests of the consumer.

On-trend and aesthetically pleasing “POV” Themed Content drove engagement with messaging that was concise & impactful.

Testing Creative Iterations to Drive Efficient Site Traffic

Outside trending video content, jetfuel.agency executed monthly iterative testing to find what types of imagery and messaging resonated most with target audiences.

  • Press releases and quotes acted as reinforcement to Hampton Water’s high-quality rosé for audiences that were already familiar with the brand.
  • Showing the rosé in the environment it’s meant to be enjoyed in offered a way for the consumer to visualize themselves using it.

“[jetfuel.agency] is consistently ahead of the trend, creating data-driven content strategies and recommendations that ensure maximum engagement and ROI. Their innovative mindset and meticulous attention to detail have helped us stand out in a crowded digital landscape.“

HAMPTON WATER ROSÉ

The Result

30%

Decrease in CPM

New customer niches were reached across major DMAs by utilizing engaging, original content. On-trend and aspirational videos helped increase reach and reduce CPMs.

80%

Increase in CTR

Site traffic increased significantly by tailoring messaging and imagery with audiences based on their interests and position within the customer journey.

Launch into Success

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