Oso & Me Grew Email Revenue 247% in One Quarter
Oso & Me needed a lifecycle email program for its kids' clothing brand.
The Goal
✔ Build Lifecycle Automations
✔ Grow Email Revenue
✔ Clean Up the List
The Solution
Lifecycle Flows From Scratch
We built the core flows in Klaviyo. They include a four-email welcome split by preference, a welcome for existing buyers, referral, a 60-day check-in, browse abandon and a 180-day sunset.
List Cleanup
We automated the sunset series. It moved 1,980 disengaged profiles to a no-send list.
Pop-Up and Send-Time Tests
We tested pop-up triggers. A 50% scroll trigger beat 25%, and the welcome pop-up converted 3.15% of views. We also tested send days and times and added UTM tags to every email link.
The Result
Email drove $6,570 in our first full quarter, up 247% from about $1,890 the quarter before. Most of that earlier quarter came before we started. Flow revenue alone grew from $287 to $1,140.
Email kept growing. The month after that quarter, it drove $3,475, or 23.5% of the store's $14,771 in revenue, up from 12.6% the month before.
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