Perfect Bar & jetfuel.agency
A Healthy Return On Ad Spend: How Data-Driven Marketing Increased Sales
Executive Summary & Founder Story
VP OF MARKETING & ECOMMERCE
Jeff Perkel is no stranger to the “nuttier” side of B2C sales, having a decade of experience growing prominent health food brands. As VP of Marketing and eCommerce with Perfect Snacks, he is helping this family owned business sprout into larger markets.
Founded by Dr. Bud Keith, Perfect Snacks started as a simple and healthy kitchen treat. This delicious home recipe blossomed from a family run operation in 2005 into a national brand with major retail partnerships across the US. Jeff’s decade of experience in marketing healthy foods helped him quickly identify key opportunities in Perfect Bar’s marketing after coming onboard. He turned to JetFuel.agency for a digital advertising plan that would help reﬁne Perfect Snack’s targeted market and greatly increase ROAS (return on ad spend).
Because of Jeff’s keen eye for analytics and data, Perfect Snacks sought out an agency that could answer why certain campaign actions weren’t generating certain results (or, in dollars that were spent).
Jeff’s primary goal for Perfect Snacks was to create highly scalable advertising outcomes, a task that required precision in charting data for growth. It was obvious that deeper strategic planning was necessary to create replicable standards and best practices for campaign success. With each day, the brand was hungry to pursue potential revenue and market traction.
“The value equation with our previous agency was a little bit off…”
Jeff noticed over time that what Perfect Snacks was paying for in ad spend wasn’t being made up in results yielded. And while the brand was rapidly expanding their product line, digital marketing consistently fell short. Jeff opened up his search for a team with a track record of rigorous data transparency and tremendous ROI impact.
“Our problem was, there was no good read on the efficacy of our ad spend.”
How jetfuel.agency Helped
"Jetfuel.agency came highly recommended from our investment partners and the second we spoke with the Jetfuel team, we knew we wanted to work with them."
From their ﬁrst meeting, Jetfuel.agency began crafting a marketing strategy based on making all aspects of Perfect Snack’s long term proﬁtability stronger. Jetfuel.agency wasn’t interested in simply throwing money at Jeff’s strategic marketing problems - they wanted to create an infrastructure for future growth while developing comprehensive solutions for hitting near term goals.
“It was incredibly well-articulated. The Jetfuel.agency team came in and immediately pointed out major suggestions for optimization."
Out of the gate, Jetfuel.agency pinpointed exactly where to optimize and implement research-based procedures. This ensured that every campaign had a scalable, data driven marketing blueprint to success with Perfect Snack’s unique customer base.
From ground level changes with campaign creative and metrics reporting structure to high level strategic impact planning, the solutions that Jetfuel.agency proposed to Jeff were explained down to the smallest detail.
Jetfuel.agency carefully connected each action to Perfect Snack’s overall growth priorities. Jetfuel.agency also provides a soundboard for Perfect Snack’s ideas on positioning and brand rollout; from brainstorming to analysis of current trends.
Results, Returns on
Investment and Future Plans
“Every cent we spend with Jetfuel.agency is tracked and measured and optimized.”
The ﬁrst quarter of the campaign was focused on digital and procedural house cleaning to dramatically increase sales for the existing campaigns. From there, Jetfuel.agency built a framework to harness the power of Perfect Snack’s existing campaign data and turn the information into sustainable processes. According to Jeff, once the team was prepared to “step on the gas with ad spend” the performance difference was noticeable within weeks.
• 515% increase in top line revenue within 7 months
• ROAS increase of 500%
There was an improvement of 500% return on ad spend and Perfect Snack’s witnessed accelerated market growth with JetFuel.agency’s help.
“Having them continue to help us enact best practices is very valuable as things are changing so rapidly in their [online marketing] space.”
The enhanced digital footprint that we created for Perfect Snacks equips the brand to stay on trend with top consumer goods companies. Jeff considers JetFuel.agency a partner and guide in navigating growth with data-driven precision.
“Having their guidance is kind of our canary in a coal mine. [JetFuel.agency] is helping us quickly test and scale what works, and kill what doesn’t. This partnership gives us a competitive edge going forward.”