Plant-Based Presence: Mooala Drives Awareness & Foot Traffic Across Key Regions
Mooala, an organic, dairy-free beverage brand, needed to support in-store sales while growing awareness around its plant-based products in top-performing regions.
+42%
Increase in Store Traffic
+25%
Sales Lift in Key Regions
The Goal
✔ Increase retail foot traffic
✔ Grow brand awareness through localized advertising
✔ Drive measurable in-store lift in sales
The Solution
Geo-Targeted Retail Support Campaigns
Launched localized campaigns focused on high-volume stores and markets identified via past sales data.
Visual Storytelling for Shelf Appeal
Creative featured product benefits (dairy-free, organic) with lifestyle visuals showing Mooala in everyday routines—morning smoothies, coffee swaps, etc.
In-Store Integration Sync
Aligned ad timing with retail promotions and end-cap placements, reinforcing both brand recall and in-store visibility.
The Result
+42%
Increase in Store Traffic
Geo-targeted campaigns drove a 42% increase in retail footfall across high-performing zip codes.
+25%
Sales Lift in Key Regions
Retail-focused messaging and promotion syncs delivered a 25% sales lift in targeted locations.
Launch into Success
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