Shall Not Comply Tripled Monthly Email Revenue With Klaviyo
Shall Not Comply wanted email to become a real revenue channel for its apparel store.
The Goal
✔ Build Email Into a Revenue Channel
✔ Grow the Subscriber List
✔ Launch Core Automations
The Solution
Five Core Flows
We built welcome, abandoned cart, post-purchase, winback and sunset flows. They went live mid-month, and Klaviyo made $753 that first month.
Tested Pop-Up Triggers
We A/B tested when the sign-up pop-up appears. On desktop, a trigger at 50% scroll converted 2.98% against 2.42% for the control, at 92% probability. On mobile, the 25% scroll trigger won.
Nurture Campaigns Without Discounts
We sent regular nurture campaigns with no promo codes. In one month, campaign revenue rose 172% over the month before.
The Result
Klaviyo drove $2,605 in the first full month with flows live. Fifteen months later it drove $7,714 a month.
Monthly email revenue grew 196% over that stretch. Active profiles grew from 6,689 to 24,344. Email's share of Shopify sales rose from 12% to 18%.
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