CASE STUDY
Tate's Case Study 2024
January - September 2023 vs January - September 2024
Platforms
Challenge
- Improve Website Visibility
- Increase Organic Revenue
- Beat Competitors on Key SERPs
Tate's Bake Shop faces strong competition online in the crowded baking product category, making it tough to cut through the noise and attract visitors while improving search engine rankings.
The Solution
Write for People First and Search Engines Second
Write for people first and search engines second: We focused on crafting engaging content that addresses readers' needs to enhance the overall user experience. This approach not only resonates with our audience but also allows us to adapt to algorithm changes and requirements effectively.
Competitor Analysis
By analyzing competitors' organic keywords, we identified areas where our keyword strategy may be lacking while also identifying gaps in their strategy, allowing us to refine our approach and enhance our search visibility.
Results
+40%
in ranking positions
Regular updates to the website content kept it fresh and relevant, along with targeted keyword strategies that matched user searches, leading to improved rankings. We’re proud to highlight several keywords that have climbed the ranks, driving greater visibility and engagement: “Gluten free cookie gift baskets” going to position 3, “Chocolate chip cookies brand” and “Gluten free gifts” at position 2 and “Gluten free cookie gift baskets” at positions 1 in search results.
+25%
in organic revenue
Organic revenue increased by adapting to seasonal trends while also implementing keyword-focused strategies during off-peak periods, ensuring consistent visibility and engagement throughout the year.
+40%
in organic traffic
Organic traffic increased thanks to engaging content that resonated with our audience, along with seasonal optimizations and targeted keyword strategies that attracted more visitors year-round.
Launch into Success
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