25% Revenue Growth Through SEO
Tate's Bake Shop faces strong competition online in the crowded baking product category, making it tough to cut through the noise and attract visitors while improving search engine rankings.
+40%
in ranking positions
+25%
in organic revenue
+40%
in organic traffic
The Goal
✔ Improve Website Visibility
✔ Increase Organic Revenue
✔ Beat Competitors on Key SERPs
The Solution
Write for People First and Search Engines Second
We focused on crafting engaging content that addresses readers' needs to enhance the overall user experience. This approach not only resonates with our audience but also allows us to adapt to algorithm changes and requirements effectively.
Competitor Analysis
By analyzing competitors' organic keywords, we identified areas where our keyword strategy may be lacking while also identifying gaps in their strategy, allowing us to refine our approach and enhance our search visibility.
The Result
+40%
in ranking positions
Frequent content updates and smart keyword use improved rankings, boosting visibility. “Gluten free cookie gift baskets” reached position 1 and position 3, while “Chocolate chip cookies brand” and “Gluten free gifts” secured position 2. These improvements helped drive more traffic and engagement.
+40%
in organic revenue
Organic revenue increased by adapting to seasonal trends while also implementing keyword-focused strategies during off-peak periods, ensuring consistent visibility and engagement throughout the year.
+40%
in organic traffic
Organic traffic increased thanks to engaging content that resonated with our audience, along with seasonal optimizations and targeted keyword strategies that attracted more visitors year-round.
We did a lot of growing together over the past year and change that we have worked together. There were a lot of growing pains, but I feel like we are in a good groove and making great strides towards hitting and exceeding the projections month to month. I'm very pleased with the progress that has been made, and the place we are in today.
Jessica Koscialkowski
Tate’s Bake Shop, Marketing Manager
Launch into Success
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