How Tate’s Bake Shop Transformed ROAS—68% Growth with Smarter Ads
Tate’s Bake Shop faces strong competition in the crowded baked goods market, requiring a strategic approach to increase visibility and drive conversions.
The Goal
✔ Improve ROAS for Meta Campaigns
✔ Increase Organic Revenue for Google Ads Campaigns
✔ Strengthen Channel Synergy
The Solution
Broadening Reach with ASC on Meta
We used Advantage+ Shopping Campaigns to introduce Tate’s to new audiences while re-engaging recent website visitors with personalized ads.
Doubling Down on Google Ads Success
Allocated 80% of spend to Performance Max campaigns, emphasizing top-selling products and categories for efficient, high-conversion results.
Capturing Seasonal Opportunities
Integrated seasonal promotions into dynamic ad formats, spotlighting Tate’s as the perfect gift for holidays and special moments.
The Result
Improved ROAS and grew revenue 1.2x through effective audience targeting and dynamic retargeting strategies.
Delivered Google Ads revenue increase by optimizing Performance Max campaigns and segmentation of top-performing keywords and SKUs.
“The work done … to get us to the revenue we achieved was incredible.”
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