Veggie Victory: Dirt Kitchen's 9.4% ROAS Lift Through Smart Campaigns
Dirt Kitchen Snacks, a plant-based snack brand for active and health-conscious consumers, aimed to improve ROAS and reduce cost per purchase by refining ad campaigns and expanding awareness among targeted lifestyle segments.
+9.4%
Increase in ROAS QoQ
+21%
Surge in Reach MoM
The Goal
✔ Increase ROAS and reduce cost per purchase
✔ Drive local store traffic and expand reach
✔ Engage health-conscious consumers across Meta and Google
The Solution
Local Retail Activation on Meta
Rolled out retail support campaigns to boost in-store visibility and product availability, while also prospecting new audiences.
Creative Refresh Cycles
Launched dynamic ad variations focused on snack-centric visuals and health benefits to keep engagement high and reduce fatigue.
Lifestyle Segment Targeting With User-Generated Content (UGC)
Used real-life testimonials and active lifestyle UGC to build authenticity and drive conversions among health-first consumers.
The Result
+9.4%
Increase in ROAS QoQ
Campaigns targeting retail-heavy regions and health-conscious shoppers led to a near 10% lift in ROAS.
+21%
Surge in Reach MoM
Monthly reach expanded by 21% through Meta campaigns optimized for local awareness and lifestyle audience engagement.
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