Vive Organic Drove 12,997 Retail Leads at $0.42 Each
Vive Organic needed to drive shoppers to its Target and Walmart shelves and build its own customer list along the way.
The Goal
✔ Drive Shoppers to Target and Walmart
✔ Build a First-Party List
✔ Find the Right Persona for Paid Social
The Solution
Retail Giveaways
We ran giveaway campaigns tied to Vive's Target and Walmart shelves. The Target giveaway drew 12,997 leads at $0.42 each against a $5.00 goal, with a 6.07% click-through rate.
A 21-Day Wellness Challenge
We launched the "21 Days of Holistic Wellness" challenge. It brought in 4,431 leads against a 900-lead goal, at $1.03 per lead.
Persona Audiences and Offer Tests
We built paid social around three personas: busy parents, college students and holistic health fans. Busy parents clicked at 3.74%, the best of any site-traffic segment. The founder story ad earned the top click-through rate at the consideration stage. Ads with a 20% off offer ran at $7.93 per lead, against $21.38 for 10% off.
The Result
Across the Target giveaway, the Walmart giveaway and the wellness challenge, Vive added more than 30,000 leads in four months.
The Target giveaway came in 92% under its cost-per-lead goal. The wellness challenge beat its lead goal almost fivefold.
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