Woof-Worthy Growth: How Jinx Scaled Awareness by 33% While Lowering CPM
Jinx, a premium dog food brand centered on clean ingredients and canine wellness, needed to expand brand awareness across social platforms—without sacrificing cost efficiency or community trust.
+28%
Growth in Impressions MoM
-13%
Reduction in CPM vs. Target
The Goal
✔ Build large-scale awareness while protecting CPM
✔ Create engaging, relatable brand narratives
✔ Tap into pet-loving communities across channels
The Solution
Multi-Channel, Pet-First Awareness Strategy
Rolled out platform-native creatives that focused on pet health, brand mission, and real pet-owner stories to foster authenticity and recognition.
UGC-Powered Storytelling
Launched campaigns featuring relatable user-generated content—highlighting happy pups, feeding routines, and brand values—building trust among pet parents.
Low-Cost Video Formats With High Retention
Spark Ads and YouTube Shorts helped scale impressions while keeping CPM 13% below target, using quick-hit videos that were easy to watch—and hard to forget.
The Result
+33%
Growth in Impressions MoM
Impressions rose 33% month-over-month by deploying high-performing, feel-good content across video-first channels.
-13%
Reduction in CPM vs. Target
Kept costs under control using low-friction formats that connected emotionally and drove high view rates.
Launch into Success
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