Zipline Gear: 103% ROAS Growth Through Smarter Paid Search
Zipline Gear started with a simple idea—make it easy for adventure seekers to install their own backyard zipline kits. After seeing initial success, their paid search campaigns plateaued, and previous agencies failed to deliver clear, measurable results. They needed a data-driven approach to break through stagnation and scale efficiently.
+103%
ROAS improvement in 6 months
+60.89%
Revenue Growth in 6 Months
The Goal
✔ Break Through Growth Plateaus in Paid Search
✔ Improve ROAS & Maximize Ad Spend Efficiency
✔ Scale a Newly Acquired Brand, Backyard Zipline
The Solution
Restructuring Paid Search for Higher Returns
Previous ad campaigns lacked clear ROI tracking and weren’t optimized for growth. JetFuel conducted a full-scale audit, identifying inefficiencies and implementing a data-backed restructuring for better performance.
Innovative Bidding Strategy to Scale Two Brands
With the recent acquisition of Backyard Zipline, Zipline Gear needed a scalable approach to manage both brands. JetFuel developed a custom bidding strategy that allowed them to grow both businesses simultaneously.
Proactive Strategy & Continuous Optimization
Beyond fixing inefficiencies, JetFuel provided ongoing optimization and creative testing, consistently delivering new ideas and solutions to keep Zipline Gear ahead of the competition.
The Result
+103%
Increase in ROAS
By restructuring campaigns and refining bidding strategies, Zipline Gear more than doubled its return on ad spend.
+60.89%
Revenue Growth in 6 Months
Strategic ad optimizations led to higher sales and increased market share in a competitive niche.
[jetfuel.agency] comes up with ideas proactively and always are the ones bringing ideas and solutions to the table.
Zipline Gear
Launch into Success
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