Andromeda Readiness Audit

Is Andromeda throttling your Meta delivery?

A 3-minute audit scoring your Meta ad program 0-10 against the 2026 Andromeda playbook. Answer one question at a time, then get a banded diagnosis, ranked fixes, and a 90-day plan.

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Account Structure
Do you have a single Advantage+ Sales Campaign (ASC) carrying at least 70% of your Meta spend?
What's an ASC and how do I check?

An Advantage+ Sales Campaign (ASC) is Meta's AI-run campaign type. Putting most of your budget in one ASC lets the algorithm pool its learnings and find buyers faster than several small campaigns splitting the signal.

How to check: in Ads Manager, look at the campaign level. An ASC is labeled Advantage+ Sales (or Advantage+ Shopping). Add up spend across campaigns and see if one ASC carries 70% or more.

Account Structure
Do you have a dedicated retargeting campaign (site visitors, cart and checkout abandoners) at roughly 15-20% of budget?
What counts as retargeting?

A retargeting campaign speaks only to people who already know you: site visitors, product viewers, add-to-cart and checkout abandoners. It closes the demand your prospecting created.

How to check: look for a campaign or ad set targeting Website Custom Audiences (visitors, add-to-cart, initiated checkout). Roughly 15-20% of budget is the healthy range.

Account Structure
At scale, are you still leaning on manual audience targeting?
What do these mean, and why do they matter?

Lookalikes are audiences Meta builds to resemble a seed list. Interest stacking is piling AND-logic interests to narrow targeting. TOF/MOF/BOF silos are separate prospecting campaigns split by funnel stage.

In 2026 Meta treats detailed targeting as a suggestion and rewards broad audiences plus strong creative. Heavy manual targeting fragments the signal and caps scale. Lookalikes still earn a place on smaller accounts and as a testing seed.

Lookalikes as your primary prospecting audience?
Interest stacking / AND-logic targeting?
Separate TOF / MOF / BOF prospecting by audience type?
Account Structure
Are your ads running across Advantage+ placements (all placements on, no manual exclusions)?
Where do I find this?

Advantage+ placements lets Meta serve your ads wherever it finds cheap results: Feed, Reels, Stories, Marketplace, Search, and Audience Network. Manual exclusions shrink the auction and push CPMs up.

How to check: at the ad set level, look at Placements. If it says Advantage+ placements and nothing is unchecked, you're set.

Signal Hygiene
Is your conversion signal clean?
What are CAPI and Advanced Matching?

Conversions API (CAPI) sends events to Meta server-to-server, recovering conversions the browser pixel loses to iOS and ad blockers. Advanced Matching passes hashed customer details (email, phone) so Meta can match more of those events to real accounts.

How to check: Meta Events Manager then your dataset then Settings. CAPI shows as a connected server integration; Advanced Matching has its own on/off toggle.

Conversions API (CAPI) installed and firing?
Advanced Matching turned on?
Signal Hygiene
What's your Event Match Quality (EMQ) score on Purchase events?
Not sure what this is or where to find it?

Event Match Quality (EMQ) is Meta's 0-10 score for how well it can match your Purchase events to real accounts. Higher means cleaner signal, and 7+ is strong. If you are not sure, enter your best guess or 0.

How to find it:

  1. Open Meta Events Manager.
  2. Under Data Sources, select your Pixel or dataset.
  3. Open the Overview or Events tab.
  4. Find the Purchase event. The number in the Event Match Quality column (0-10) is your score.

Enter 0 if you don't know.

Creative Engine
What's your total monthly Meta ad spend?
Where do I find this?

Your total Meta ad spend in a typical month, across every campaign. In Ads Manager, set the date range to the last 30 days and read the total Amount Spent.

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Creative Engine
How many active ads are running right now?
What counts as an active ad?

The number of individual ads currently delivering, not campaigns or ad sets. In Ads Manager, open the Ads tab and filter Delivery to Active. Different creatives count separately; the same creative resized to 1:1, 4:5 and 9:16 counts as one.

Creative Engine
What's your account's overall frequency (last 30 days)?
What is frequency and where do I find it?

Frequency is the average number of times each person saw your ads in the window. Above about 2.5 over 30 days means you're serving the same people again and again, which is where fatigue and rising CPMs start.

How to check: in Ads Manager, set the date range to the last 30 days, add the Frequency column, and read it at the account level.

Enter 0 if you don't know.

Creative Engine
Do your active ads cover at least 4 distinct emotional angles?
What's an emotional angle?

The feeling a creative leads with, separate from its format. Andromeda reads sentiment, so a spread of angles keeps your ads from collapsing into a single entry in the auction.

Count the distinct feelings across your active ads: assured (social proof), worried (problem-aware), inspired (transformation), amused (humor), curious (teach something). Four or more is healthy.

For example: assured (social proof), worried (problem-aware), inspired (transformation), amused (humor), curious (teach something).

Creative Engine
Do you have at least 3 asset types live?
What's an asset type?

The production format of the creative. Meta reads a static, a UGC video, a founder video, a carousel and a Reel as genuinely different ads, which is what keeps Andromeda from compressing your account.

Count how many you have live right now: static image, UGC video, founder-led video, carousel, Reels/vertical. Three or more is healthy.

Static image, UGC video, founder-led video, carousel, Reels / vertical.

Last step
Where should we send your Andromeda score?

Your 0-10 score, banded diagnosis, ranked fixes, and 90-day plan appear right after.

Frequently asked questions

What is Meta's Andromeda algorithm and why does it matter?
Andromeda is Meta's AI-powered ad retrieval system, rolled out across 2024-2025. It reads the messaging, imagery, and sentiment of every ad in your account. If it decides your 100 ads are all saying the same thing, it treats them as a single ad in the auction - meaning less delivery, higher CPMs, and faster fatigue. This audit scores how exposed your program is to that compression effect.
How is this different from Meta's native Creative Similarity Score?
Meta's Creative Similarity Score lives inside Ads Manager and scores your live creatives for visual sameness. It diagnoses that you have a problem. This audit scores your whole program - structure, signal hygiene, and creative engine - and tells you why the similarity score is high and exactly what to fix.
Where do the 10 rules come from?
Every rule is sourced from jetfuel.agency's internal Meta playbook and real client accounts. The creative thresholds (frequency, ad density, emotional and asset variety) are calibrated against how our best-performing DTC accounts actually run.
I don't know my Event Match Quality or frequency - what should I enter?
Enter 0. EMQ lives in Events Manager under your Pixel, and account frequency is a column you can add in Ads Manager for the last 30 days. If either is below the healthy bar, signal hygiene or creative refresh should be your top fix.
What if my score is in the "Critical" band?
You're not alone - most accounts score 3-5 the first time through. A low score looks worse than it is. It usually means you're missing 1-2 foundational pieces (CAPI, ASC consolidation, creative variety) that take a single sprint to fix. Book a call and we'll walk you through which 3 moves will move you up the band fastest.
Built by jetfuel.agency · Source: the same 10-point rubric we run on $1M+ DTC accounts · Read the Andromeda playbook