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Facebook Ad Examples: 4 Ads Still Running (and Why They Work)

Facebook Ad Examples: 4 Ads Still Running (and Why They Work)

Four real Facebook ads still live in the Meta Ad Library, each a different format doing a different job, with a breakdown of why each one works.

Facebook Facebook Marketing
Scaling Meta Ads With UGC: What It Returns, and When to Stop

Scaling Meta Ads With UGC: What It Returns, and When to Stop

UGC video was the highest click-through format across our Meta accounts. How to scale it for cold prospecting, and where it stops working.

Facebook Facebook Marketing
Product Feed Management for DTC and Ecommerce Brands: One Catalog for Google, Meta, and Amazon in 2026

Product Feed Management for DTC and Ecommerce Brands: One Catalog for Google, Meta, and Amazon in 2026

How to run one product feed across Google, Meta, and Amazon: the data, tools, and automating product mapping from a CSV in 2026.

AI Growth Systems for DTC Ecommerce Brands: How AI-Driven Agencies Run Growth in 2026

AI Growth Systems for DTC Ecommerce Brands: How AI-Driven Agencies Run Growth in 2026

What an AI growth system is for a DTC ecommerce brand, how an AI-driven agency runs one, and how to tell a real AI stack from buzzwords.

Meta Advantage+ Catalog Ads for Large-SKU DTC and Fashion Brands: SKU-Level Optimization After Andromeda

Meta Advantage+ Catalog Ads for Large-SKU DTC and Fashion Brands: SKU-Level Optimization After Andromeda

Why Meta Advantage+ catalog ads promote the same few SKUs after Andromeda, and how large-catalog DTC and fashion brands structure product sets to fix it.

Connected TV Advertising for DTC and CPG Brands in 2026: Streaming Ads vs Linear TV and Meta

Connected TV Advertising for DTC and CPG Brands in 2026: Streaming Ads vs Linear TV and Meta

How connected TV advertising compares to linear TV, Meta, and YouTube for DTC and CPG brands: targeting, cost, measurement, and when to test CTV.

Facebook Ad Creative Strategy: The Optimal Meta Media Mix for ROAS and Reach

Facebook Ad Creative Strategy: The Optimal Meta Media Mix for ROAS and Reach

The optimal Meta ad creative mix, from real spend across our accounts and an 83-brand study. What to run for ROAS versus reach.

Facebook Facebook Marketing
TikTok Shop for DTC and CPG Food Brands in 2026: Strategy, Ads, and Creator Commerce

TikTok Shop for DTC and CPG Food Brands in 2026: Strategy, Ads, and Creator Commerce

How DTC and CPG food brands sell on TikTok Shop in 2026: the toolkit, Shop Ads vs feed ads, creator commerce, and when it is worth it.

From Batch-and-Blast to Database Marketing: RFM and LTV in Klaviyo

From Batch-and-Blast to Database Marketing: RFM and LTV in Klaviyo

RFM segmentation, LTV, and predictive scoring in Klaviyo. How to move from batch-and-blast to database-driven retention, with real DTC examples.

Email Marketing Retention Marketing
How Do CPG Brands Measure Retail Media ROI and Incrementality Across Amazon, Walmart, and Instacart?

How Do CPG Brands Measure Retail Media ROI and Incrementality Across Amazon, Walmart, and Instacart?

How CPG brands measure retail media ROI and incrementality across Amazon, Walmart, and Instacart: reported ROAS vs iROAS, holdouts, and clean rooms.

Does Event Match Quality Actually Affect ROAS? What 29 Meta Accounts Showed Us

Does Event Match Quality Actually Affect ROAS? What 29 Meta Accounts Showed Us

Event Match Quality vs ROAS across 29 Meta accounts we manage. EMQ didn't predict ROAS. What actually matters, and where to spend your signal effort.

How Do CPG and Food & Beverage Brands Advertise on Instacart in 2026?

How Do CPG and Food & Beverage Brands Advertise on Instacart in 2026?

How CPG and food & beverage brands advertise on Instacart in 2026: the 5 ad formats, CPC vs CPM bidding, measurement, and where it fits vs Amazon.

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