PPC Management for Ecommerce: The 2026 Agency Playbook
Expert PPC management guide for ecommerce brands in 2026. Covers PMAX optimization, value-based bidding, account structure, and real benchmarks from managing 30+ accounts.
Content Strategist
Cathleen Jimenez
Content strategist at Jetfuel. Covers SEO, content marketing, and brand storytelling.
Articles by Cathleen Jimenez
Google Ads vs. Microsoft Ads for Ecommerce: The 2026 Strategy Guide
How DTC ecommerce brands should run Google and Microsoft Ads together in 2026 — benchmarks, PMAX strategy, budget allocation, and attribution setup.
TikTok Marketing Strategy for Ecommerce Brands: The Complete 2026 Guide
Build a TikTok marketing strategy that drives real ecommerce revenue in 2026. Covers ads, TikTok Shop, creator partnerships, attribution, and the first 30 days.
How to Build a Search Everywhere Optimization Strategy
A step-by-step framework for Search Everywhere Optimization. Includes platform-by-platform playbook, 90-day roadmap, and measurement KPIs for multi-surface visibility in 2026.
Food & Beverage Ecommerce Strategy: The Complete 2026 Guide for DTC Brands
The 2026 guide to food and beverage ecommerce: paid media playbook, unit economics, channel mix strategy, and trends reshaping DTC food brands.
Meta’s 2026 Algorithm Update: What Andromeda Changed and How to Adapt Your Ads
Meta Andromeda replaced audience selection with creative-driven targeting. Learn the 2026 playbook: no lookalikes, ASC as primary, signal quality checklist.
Why AI Brand Recommendations Are Inconsistent and What eCommerce Brands Should Do
AI brand recommendations are inconsistent across AI search tools. Here’s why volatility happens and how eCommerce brands can increase inclusion probability.
Boost Your Business with Expert PPC Management Strategies
Discover expert PPC management strategies to optimize your ad campaigns, maximize your return on investment, and drive measurable business growth.
Small Business Marketing Services That Deliver Instant ROI
Discover the best small business marketing services for startups that deliver an instant ROI so you can grow your company without wasting your budget.
10 Quick SEO Wins to Boost Your Brand Today
Boost your brand's online visibility with 10 quick search engine optimization wins you can implement today for immediate results.
AI Marketing Without the Creep Factor: Personalization That Converts (and Builds Trust)
Learn how ethical AI marketing drives conversions and customer trust. Explore six personalization strategies that boost ecommerce results responsibly.
Shopify vs WooCommerce vs BigCommerce: What’s the Best Ecommerce Platform in 2025?
Comparing Shopify, WooCommerce, and BigCommerce in 2025? See pricing, pros/cons, SEO, and scalability to choose the best ecommerce platform for your business.
The Invisible SERP: Why You're Losing Traffic to AI-And How to Win It Back
You're not just losing traffic to competitors-you’re losing it to AI. Learn GEO strategies to keep your brand visible in ChatGPT, Gemini, and Perplexity.
How to Get Your Brand Mentioned by ChatGPT, Gemini, and Perplexity
Want your brand cited by AI? Discover how to get featured in ChatGPT, Gemini, and Perplexity results by optimizing for authority and search relevance.
Is Your E-Commerce Marketing Strategy Broken? 7 Warning Signs You Can’t Ignore
Struggling with sales or traffic? Discover 7 warning signs your e-commerce marketing strategy is broken—and how to fix it before it hurts your growth.
AI vs. Human Marketers: Who Wins the Future of Marketing?
AI is faster, humans are smarter — so who should run your next campaign? See how brands are using AI to boost results (and where humans still dominate).
Personalization in Email Marketing for Food and Beverage Brands
Explore how personalized email marketing enhances customer engagement and loyalty for food and beverage brands, driving impressive ROI and conversions.
Stop Losing Customers: The Shopper Marketing Tactics You Need Today
Unlock CPG sales with shopper marketing strategies that convert. Learn how top brands engage buyers at every touchpoint and stop churn before it starts.
How to Find Low-Competition Keywords for High-Quality SEO Traffic
Learn how to find low competition SEO keywords that drive real traffic. Use this 6-step method to rank faster and attract better visitors.
The Top 7 Facebook Retargeting Mistakes and How to Fix Them
Discover the top 7 Facebook retargeting mistakes and proven fixes to boost conversions and maximize ROI.
How To Set Up Bing Webmaster Tools for Your Site – Step by Step Guide
Step-by-step setup of Bing Webmaster Tools with images to boost site performance, improve indexing, and optimize for Bing and AI platforms like ChatGPT.
How Food & Beverage Brands Should Use Facebook Retargeting in 2025
Reconnect with your audience, reduce cart abandonment, and boost revenue with actionable Facebook retargeting strategies for food & beverage brands in 2025
Cracking the Code: Clickbait vs. Genuine Value in Food Ecommerce
Can food e-commerce brands balance clickbait and genuine value? Discover ethical strategies to craft engaging headlines that build trust and drive results!
The 5-Step Retail Marketing Guide Every CPG Brand Needs in 2025
Presenting a 5-step guide for CPG brands to master retail support, boost sales, and grow with actionable strategies for content, ads, and Instacart success.
Key Finance Metrics to Track in 2025 to Boost Your Bottom Line
Learn which finance metrics matter most in e-commerce for 2025, and how mastering them builds long-term success for businesses.
Master Hybrid Marketing Channels for Food & Beverage
Find out how food brands merge digital and traditional marketing—think AR billboards, gamified ads, and mobile tech—for maximum audience reach.
Master Offline Marketing Channels for Food & Beverage
Explore how offline marketing channels like TV, radio, in-store sampling, pop-up events, direct mail and others can boost your food brand’s visibility.
Master Online Marketing Channels for Food & Beverage
Marketing channels are paths that connect a business with its customers. Explore online channels like social media, SEO and e-com platforms for your food brand.
How to Scale Google & Bing Ads Like an E-Commerce Expert
We are exploring the advanced strategies used by the top 1% of PPC professionals on Google Ads and Bing Ads to drive e-commerce success.
Meta's 2024 Algorithm Change: Key Strategies Every Marketing Leader Must Know
Revealing how to adapt to Meta's 2024 algorithm updates with 7 key strategies for optimizing ad performance, targeting high-value audiences& measuring success
Create Facebook Lookalike Audiences in 7 Steps - 2025 Guide
Learn how to create lookalike audiences in Meta Business Manager with this easy 7-step guide to expand your reach and target relevant prospects.
How to Design Food Product Pages that Sell
Learn how to create effective product pages that connect with customers emotionally, build trust, and increase conversions in the food industry.
How To Optimize Short-Form Video Content For Success
Optimize short-form videos with proven strategies for higher engagement and conversions. Learn top tips for TikTok, Instagram Reels, and YouTube Shorts.
Create Engaging Short-Form Videos for Food & Bev E-Commerce - Part 2
Master short-form video creation for the food & beverage industry. Get tips on finding trends, scripting, recording, and editing to boost your brand's presence.
Create Engaging Short-Form Videos for Food & Bev E-Commerce - Part 1
By focusing on inspiration, entertainment, education, and nailing that perfect hook and call to action, your short-form videos will help boost your business.
How to Measure Success with Short-Form Video Content
Short-form videos are everywhere! Learn how to nail TikTok, Instagram Reels, and YouTube Shorts with key metrics and tips to boost engagement and visibility.
5 Visual Elements Every Food Site Needs to Convert Visitors
The visuals that effectively influence buying decisions: 1. Color schemes, 2. Photography, 3. Videos, 4. Graphics & Icons, 5. Interactive elements
Website Design Tips for the Food Industry: #1 Navigation
Learn how to enhance your food and beverage e-commerce site with effective design and navigation tips to boost user experience, SEO, and conversion rates.
Can TikTok Really Boost Your Marketing Strategy?
Unlock TikTok success! Discover how to engage Gen Z, ride viral trends, and build a powerful brand presence with our ultimate marketing guide.
How to Build a Killer Demand Model in Food & Bev E-Commerce
For food and beverage companies, nailing demand modeling will ensure they handle the ups & downs of market trends, stay competitive, and keep business thriving.
In-House vs Agency Marketing - Who to Hire in 2024?
Bringing a new perspective to the debate of in-house and agency marketing, this article aims to help you make the best choice for your business in 2024.
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