Chris Lin

Chris Lin runs operations at Jetfuel. He turns the way the agency works into software.

Most of his work sits behind the scenes. He designs the internal systems and automations that let a small team carry the reporting, data, and production load of a much larger one.

His background is ecommerce and paid media. He has worked on Shopify builds, retention programs, and analytics plumbing for DTC and CPG brands, so the tooling he writes targets problems media buyers and founders hit every week.

He writes here about marketing operations, measurement, and applying AI inside an agency.