The most comprehensive benchmark data for better-for-you CPG ecommerce. Acquisition costs, ROAS by platform, subscription churn, email RPR, creative fatigue, and seasonal patterns. All sourced.
Tag: DTC
How Health & Wellness Brands Can Navigate Meta’s 2026 Ad Restrictions
Meta’s 2026 health ad restrictions killed purchase optimization for wellness brands. We rebuilt a $400K/month account under Tier 1 restrictions. This is what works.