Learn how food and beverage brands use Facebook retargeting to recover abandoned carts, build repeat buyers, and lower CPA across the full funnel.
Tag: DTC
Better-for-You CPG Ecommerce: Benchmarks, Mistakes, and a Framework
The most comprehensive benchmark data for better-for-you CPG ecommerce. Acquisition costs, ROAS by platform, subscription churn, email RPR, creative fatigue, and seasonal patterns. All sourced.
How Health & Wellness Brands Can Navigate Meta’s 2026 Ad Restrictions
Meta’s 2026 health ad restrictions killed purchase optimization for wellness brands. We rebuilt a $400K/month account under Tier 1 restrictions. This is what works.