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Tag: paid social

7 Facebook Retargeting Mistakes (2026 Fix)

Most Facebook retargeting campaigns waste budget on the same mistakes. Here are 7 fixes that actually move ROAS, updated for Meta’s 2026 changes.

Posted byEdwin ChoiMarch 26, 2026March 26, 2026Posted inFacebook Marketing, Meta Retargeting, Paid Social, RemarketingTags: facebook retargeting, meta ads, paid social, retargeting mistakesLeave a comment on 7 Facebook Retargeting Mistakes (2026 Fix)

Meta Ads Attribution Settings: 4 Windows Compared (2026)

We tested Meta’s 4 attribution windows across 20+ ad accounts. See which setting fits your campaign type, plus a free cheat sheet to get it right.

Posted byEdwin ChoiMarch 26, 2026March 26, 2026Posted inDigital Marketing, Facebook Marketing, Paid SocialTags: attribution, facebook ads, incrementality testing, meta ads, paid socialLeave a comment on Meta Ads Attribution Settings: 4 Windows Compared (2026)

How to Create Meta Lookalike Audiences (2026 Guide)

Learn how to create Meta lookalike audiences step by step. Covers source audiences, percentage sizing, Advantage+ comparisons, and 2026 best practices.

Posted byEdwin ChoiMarch 26, 2026March 26, 2026Posted inDigital Marketing, Facebook Marketing, Paid SocialTags: advantage plus, audience targeting, facebook ads, lookalike audiences, meta ads, paid socialLeave a comment on How to Create Meta Lookalike Audiences (2026 Guide)

How Health & Wellness Brands Can Navigate Meta’s 2026 Ad Restrictions

Meta’s 2026 health ad restrictions killed purchase optimization for wellness brands. We rebuilt a $400K/month account under Tier 1 restrictions. This is what works.

Posted byEdwin ChoiMarch 23, 2026March 25, 2026Posted inDigital Marketing, Paid SocialTags: ad restrictions, DTC, ecommerce, health and wellness, meta ads, paid social, ROAS, supplements
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