Founder & CEO
Founder of Jetfuel Agency. Writes about performance marketing, creative strategy, and AI-driven growth.
The Sheridan Baker Thesis Machine builds arguments in 4 steps: topic, issue, position, rationale. How it works, its limits, and how marketers use it for copy.
Shopify vs WooCommerce vs BigCommerce 2026: real costs, SEO differences, and ad tracking compared by revenue stage. From an agency managing all three.
The updated guide to building backlinks in 2026. Guest posting, broken link building, digital PR, and how backlink strategy now connects to AI search visibility.
How Meta retargeting changed for CPG and ecommerce brands in 2026. Advantage+ Catalog Ads, custom audience strategy, pixel signal thresholds, and holdout measurement explained.
Gmail Ads ended in July 2021. Here's how to reach Gmail users in 2026 using Demand Gen, Performance Max, and smart audience targeting. 20 Q&As answered.
How CPG brands win at retail in 2026. Retail media networks, in-store tactics, 90-day CAC framework, and budget allocation for every stage.
Comparing Google Ads, Meta Ads, and TikTok Ads for CPG brands in 2026? We break down ROAS benchmarks, CPM costs, and when to use each platform based on real campaign data.
Klaviyo vs Mailchimp vs HubSpot for CPG brands: pricing tables, feature comparison, and which platform to pick at each revenue stage. 2026 guide.
The most tactical AppLovin guide on the internet. Creative system, data architecture, scaling, and the attribution reality nobody talks about. Built for D2C operators in 2026.
The 10 Facebook retargeting mistakes costing DTC brands real ROAS in 2026, plus the right campaign structure for Meta's post-Andromeda system.
How to set up GA4 for ecommerce, use the 5 reports that drive revenue decisions, and avoid the attribution mistakes most DTC brands make. Updated 2026.
The complete guide to link building for ecommerce brands — 6 strategies, cost benchmarks, timeline expectations, and ROI measurement for DTC brands.
What small business marketing services cost in 2026, which channels deliver ROI fastest, and how to pick an agency that actually performs. Real numbers.
Most brands are invisible to AI search. The complete 2026 framework for getting cited by ChatGPT, Gemini, and Perplexity, with platform-specific steps.
The complete 2026 guide to UTM link tracking — 5 parameters explained, naming conventions, platform strategy, GA4 vs Shopify, and a 12-point audit checklist.
Learn the 7 principles of high-converting ecommerce copy, how to A/B test it, and which AI tools actually help. Practical 2026 guide for DTC brands.
Learn how to optimize your ecommerce website for mobile in 2026. Page speed, Core Web Vitals, checkout friction, and PWAs with real benchmarks.
Learn how to write Google Ads copy that actually converts in 2026. RSA strategy, character limits, the Ad Strength myth, and what competitors miss.
How Google Gemini decides which brands to mention, with the 20-prompt audit battery, diagnostic tree, and 90-day cadence to fix it.
Will AI replace marketers in 2026? Where AI tools beat humans, where they fall short, and how the best DTC teams combine both to win.
Retail media, store-level geo-targeting, and why velocity beats ROAS for CPG in 2026. The matched-market testing playbook from the accounts we manage.
The 2026 omnichannel playbook for DTC brands: which channels to run, how to sequence them, and how to measure ROI across paid, email, retail, and search.
Should a DTC brand run paid media in-house or hire an agency? The 2026 decision guide: real cost, the six roles you actually need, and when each wins.
The complete 2026 ecommerce marketing strategy: the 5-channel stack, the 70/20/10 budget rule, retention vs acquisition, and honest attribution.
How to run YouTube ads in 2026: ad formats, $5-$10 CPM benchmarks, Demand Gen, Shorts, and the Funnel Stack Method we use to drive DTC conversions.
The 2026 playbook for scaling Google Ads and Shopping: campaign tiering, PMax vs Standard Shopping, bidding, and the structure that beats a 3.68x ROAS.
7 short-form video tactics for food and beverage brands: hooks, formats, and content angles that drive reach and sales on Reels, TikTok, and Shorts.
This guide has moved to our current 2026 guide on finding low-competition keywords.
The default window, 1-day vs 7-day click, and what Meta removed on January 12, 2026. Plus the 30-day test we run against Shopify before locking a window.
This guide has moved to our complete 2026 Bing Webmaster Tools setup guide.
Optimize short-form video for 2026: platform specs, hook structure, and the retention metrics that drive reach on Reels, TikTok, and Shorts.
How to get your brand cited by AI search in 2026: the content structure and signals ChatGPT, Perplexity, and Google AI Overviews actually pull from.
Ecommerce benchmarks for better-for-you CPG brands: conversion, AOV, and retention norms, the common mistakes, and a framework to grow DTC profitably.
How health and wellness brands navigate Meta's 2026 ad restrictions: what's flagged, compliant creative and claims, and how to keep campaigns running.
Master holiday media buying strategies with our top 10 tips for impactful campaigns. Learn advanced tactics for a successful festive season.
Learn the essential Excel and Google Sheets formulas every D2C company needs for effective data analysis.
Explore the ultimate guide for digital marketers to boost e-commerce promotions with actionable insights from Google Analytics 4 data
Learn comprehensive link tracking techniques with jetfuel.agency's guide, tailored for digital marketers.
Explore how businesses can navigate the challenges presented by the coronavirus, focusing on resilience and strategic adaptation.
Find out how Chrome's top extensions can transform your digital marketing approach with advanced tools for digital marketing
Learn how optimizing your e-commerce site for mobile can boost sales and customer satisfaction with actionable insights from jetfuel.agency
Deciding between an in-house role or agency position? Uncover insights on how each path can influence your marketing career growth and professional development
Dive into the marketing basics every newcomer should know, from campaign optimization to customer engagement techniques
Transform your YouTube advertising approach with proven strategies for engaging your target audience.
Ace your digital marketing interview with expert resume tips, commonly asked questions, and strategies to impress hiring managers. Get the job you want!
Unlock the secrets to successful Facebook retargeting campaigns with this detailed guide, covering everything from setup to optimization for maximum engagement.
Elevate your Google Ads strategy with our proven tips for creating ads that significantly improve click-through and conversion rates
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